Author: Bonnie McDermott

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Bonnie McDermott

Achievement Unlocked: Google Analytics Store Visit Tracking

Achievement Unlocked: Google Analytics Store Visit Tracking

Recently, we unlocked a very meaningful metric in Google Analytics: store visit tracking from website sessions! And for a multi-location family entertainment business looking to drive higher in-store attendance...

Keeping an Eye On Email Design Trends

Keeping an Eye On Email Design Trends

As one of the earliest forms of digital marketing, email has amazingly stood the test of time. And for those of us that work with email on a daily...

Tools We Love: Google Optimize

Tools We Love: Google Optimize

When it comes to advertising, we know that driving to a bad landing page can often ruin a great ad. The advertisement is what the consumer sees and what...

How to Win at Email Using Split Testing

How to Win at Email Using Split Testing

Often called A/B testing, split testing can be just as important to the end result as your email itself. While the content and design of your email inspire readers to click,...

4 Things You Need to Know When it Comes to Paid Media

4 Things You Need to Know When it Comes to Paid Media

The possibilities of paid media are endless, and the results can be extremely valuable — if done correctly. When exploring the world of paid media, here are a few...