Author: Jason Ogden

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Jason Ogden

As the resident left-brainer, Jason uses his corporate and financial background to keep operations running smoothly. With a keen sense of people, process and sports analogies that always relate to business, he serves Syrup by managing the team, the numbers and sales. When we are lucky, Jason provides the team with a quick kung-fu lesson.

What is Marketing Capital?

What is Marketing Capital?

Every day, I wake up ready to face one central challenge: How do small companies grow?  This question takes many forms and has issues big and small as the...

Dear Market: How Your Emotions Hurt Buying Decisions

Dear Market: How Your Emotions Hurt Buying Decisions

Dear Market, I hope you read this and know it is coming from a place of love. There is something you need to know about yourself. Sometimes you let...

How to Buy Professional Services

How to Buy Professional Services

The purpose of this article is to help small companies avoid mistakes, waste, and cost (both financial and opportunity) when buying professional services. These are some things I’ve learned...

The Sales Waterbed

The Sales Waterbed

Perhaps it is best to think about this idea within the boundaries of the Pareto Principle (aka the 80/20 rule) which roughly states 80% of effects/results come from 20%...

Annual Planning: The 1, 3, & 10

Annual Planning: The 1, 3, & 10

The 4th quarter of every year represents both the final push to complete all your goals for the year as well as a chance to set and clearly define...

What Does Your Unique Message Look Like?

What Does Your Unique Message Look Like?

“Taking your unique message to your unique audience” If you’ve ever been in a sales meeting with Syrup, you’re likely to have heard that phrase at some point. It’s...

How to Develop Healthy Business Habits

How to Develop Healthy Business Habits

In the same way that developing habits is key to personal development, a business develops habits as well. The question is whether that happens by default or by design....

Marketing Capital – A New Way of Thinking About Marketing Dollars

Marketing Capital – A New Way of Thinking About Marketing Dollars

What is the right way to think about marketing from a financial perspective? We budget for it like it’s an expense, and it shows up as an expense on...

The Triangle of Awesome

The Triangle of Awesome

The sport of business is hard. Sometimes it’s really hard. It’s not always fun, profitable or rewarding. Not everyone makes it. So what if you could make the game...

One System to Help Increase Your Productivity & Organization

One System to Help Increase Your Productivity & Organization

How do you stay organized and productive in a world full of tasks fighting for your attention? I recently stumbled upon this article in Inc Magazine. It outlines the Japanese...