Author: Jordan-Ann Schorch

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Jordan-Ann Schorch

5 Creepy Marketing Tactics Worth Trying

5 Creepy Marketing Tactics Worth Trying

Disclaimer: get ready for some real punny twists on marketing tactics. There’s nothing better than having a little fun around Halloween, so to get the party started I figured...

The 5 W’s of Your Brand’s Audience

The 5 W’s of Your Brand’s Audience

The 5 W’s: who, what, when, where, and why (and don’t forget how!). The root of problem-solving. This technique has been used for years and across the world to...

Growing Your Business – 90 Days At A Time

Growing Your Business – 90 Days At A Time

As a staple at Syrup, we meet every 90 days with our marketing clients. These quarterly meetings are a time to step outside of the business and the day-to-day...

5 Must-Have Sources to Raise Your Marketing IQ

5 Must-Have Sources to Raise Your Marketing IQ

Do you ever wish you could stop the world from moving so fast? Every day there’s new technology, new systems, new processes — sometimes it feels like a never-ending...

Protect Your Brand

Protect Your Brand

What does it mean to “protect the brand”? In the beginning of my career, one of my mentors taught me that my #1 priority as an account manager was...

Ask the Hard Questions

Ask the Hard Questions

Asking the hard questions is–well, tough. Especially for people pleasers. But here is why I think that the extra effort is well worth it...

4 Tips to Make Your Next Email Campaign Successful

4 Tips to Make Your Next Email Campaign Successful

When’s the last time you noticed a promotional email in your inbox and either immediately archived it or just ignored it completely? That probably happened today — maybe even...

5 Things Every Marketing Professional Should Know

5 Things Every Marketing Professional Should Know

Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day....

Why Your Customers Matter

Why Your Customers Matter

A few years ago, I had the opportunity to meet Jimi Letchford, Brand Manager of CrossFit, and hear him speak on the role marketing plays in the brand. As...

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

It seems like this has been the year of the unexpected wins, the underdogs pulling through and stealing unprecedented victories. Regardless of who you root for, what team you...