Author: Jordan-Ann Schorch

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Jordan-Ann Schorch

The 5 W’s of Your Brand’s Audience

The 5 W’s of Your Brand’s Audience

The 5 W’s: who, what, when, where, and why (and don’t forget how!). The root of problem-solving. This technique has been used for years and across the world to look at a problem from multiple angles and lead you to a solution. Like any challenge, staring at a blank wall is the toughest place to...

Growing Your Business – 90 Days At A Time

Growing Your Business – 90 Days At A Time

As a staple at Syrup, we meet every 90 days with our marketing clients. These quarterly meetings are a time to step outside of the business and the day-to-day to look at the big picture. The objective of these meetings is to be reminded of our ultimate goal, see how the world has changed around...

5 Must-Have Sources to Raise Your Marketing IQ

5 Must-Have Sources to Raise Your Marketing IQ

Do you ever wish you could stop the world from moving so fast? Every day there’s new technology, new systems, new processes — sometimes it feels like a never-ending race. The same is true in the world of marketing; there is always something new or changing. And the changes can drastically impact your business. Sometimes...

Protect Your Brand

Protect Your Brand

What does it mean to “protect the brand”? In the beginning of my career, one of my mentors taught me that my #1 priority as an account manager was to “protect the brand” for my clients. Today, if you search “how to protect your brand,” you’ll get a lot of results for trademarking, patents, etc....

Ask the Hard Questions

Ask the Hard Questions

Asking the hard questions is–well, tough. Especially for people pleasers. But here is why I think that the extra effort is well worth it...

4 Tips to Make Your Next Email Campaign Successful

4 Tips to Make Your Next Email Campaign Successful

When’s the last time you noticed a promotional email in your inbox and either immediately archived it or just ignored it completely? That probably happened today — maybe even within the last hour. We’re all inundated with messages, from text messages to radio to emails — the list goes on. As a business, there are...

5 Things Every Marketing Professional Should Know

5 Things Every Marketing Professional Should Know

Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day. Service is the action of helping or doing work for someone. We believe small companies are underserved, which is why we strive to serve them through...

Why Your Customers Matter

Why Your Customers Matter

A few years ago, I had the opportunity to meet Jimi Letchford, Brand Manager of CrossFit, and hear him speak on the role marketing plays in the brand. As an avid CrossFitter, I was pumped and had a ton of questions. But most of my questions weren’t baked in all the excitement — I was on the...

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

It seems like this has been the year of the unexpected wins, the underdogs pulling through and stealing unprecedented victories. Regardless of who you root for, what team you pull for, or where you stand politically, there are things we can all learn from 2016. We make changes, we grow, we move on — but...

Turning Our Apologies to Gratitudes

Turning Our Apologies to Gratitudes

How many times during the day do we say, “I’m sorry”? It seems we are all too willing to apologize in the face of a challenge – whether it be at our own fault or none at all. And when we do this, we’re diminishing our own authority, immediately calling attention to the fact we’ve...