Author: Jordan-Ann Schorch

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Jordan-Ann Schorch

5 Things Every Marketing Professional Should Know

5 Things Every Marketing Professional Should Know

Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day....

Why Your Customers Matter

Why Your Customers Matter

A few years ago, I had the opportunity to meet Jimi Letchford, Brand Manager of CrossFit, and hear him speak on the role marketing plays in the brand. As...

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

Cavaliers, Cubs, and Trump: What 2016 Taught Me About Winning

It seems like this has been the year of the unexpected wins, the underdogs pulling through and stealing unprecedented victories. Regardless of who you root for, what team you...

Turning Our Apologies to Gratitudes

Turning Our Apologies to Gratitudes

How many times during the day do we say, “I’m sorry”? It seems we are all too willing to apologize in the face of a challenge – whether it...