Author: Klaire Maxwell

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Klaire Maxwell

Instagram Followers and Engagements: Quality or Quantity?

Instagram Followers and Engagements: Quality or Quantity?

There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often, that gets equated to having the most followers and engagements rather than the right followers and engagements. Many tend to look at it as quantity over quantity, but...

The Top 4 Social Media Mistakes Brands Make

The Top 4 Social Media Mistakes Brands Make

Business certainly isn’t easy, and as a small business owner, you have a lot to think about. Social media probably isn’t very high on your priorities list. Maybe you know that your business needs it, but you don’t have the time to make sure you’re doing what you need to each day. That might be...

Blogging Tips for Small Businesses

Blogging Tips for Small Businesses

If you think your small business can thrive without blogging regularly, think again. According to Social Media Today, “companies who blog get 97% more links to their website in comparison to those who don’t blog.” We all know getting more links to our website means more exposure, more leads, and more conversions. But how do...

Content or Design: Which Comes First?

Content or Design: Which Comes First?

Content or design: Which comes first? In the marketing world, this is the chicken and the egg scenario. Sure, it would be great for me as a content writer to have a beautiful design where I can simply drop in text where it makes sense. And I know our designer would love to have content...

How to Master Empathy in Content Marketing

How to Master Empathy in Content Marketing

Have you ever been in a conversation with someone, and before you even finished explaining your problem, they began spitting off solutions? They were so eager to shout their solution at you that they failed to listen and actually understand your pain. They failed to show empathy. Now ask yourself if you’ve ever done this...

The Process Power Struggle: Confessions of a Process Addict

The Process Power Struggle: Confessions of a Process Addict

I have a confession. I’m a process addict. I’m all about going with the flow and being adaptable, but when I find a process that works (you know, the “right way” to do something), it’s tough for me to stray away from that (you can ask my husband how tough it was for me to...

5 Things You Need to Know About Social Media

5 Things You Need to Know About Social Media

How do you know what’s right and what to prioritize when it comes to social media for your brand? While every social media strategy should be unique and based on the individual brand, the customers, and the overall goal, there are a few things every brand can benefit from knowing. Here are 5 things you need...

How to Make Your Brand Stand Out with Great Content

How to Make Your Brand Stand Out with Great Content

Great content matters in a noisy, content-driven world. It can give your brand the edge you need to dominate your market. Even the savviest design and best user experience can be tainted by poor content. Here are some ways you can use content to stand out: Add value. Only share content that adds value. One...

4 Important Reasons Your Brand Needs to be on Social Media

4 Important Reasons Your Brand Needs to be on Social Media

Social media is changing the way we’re reaching, connecting with, and staying in front of our audiences. If your brand is not active on social media, you’re missing out on reaching your audience and people begin to question your validity. “Being active” simply means keeping your accounts updated and fresh, posting your own content regularly, and...

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Super Bowl LI was full of both good and bad. While I’m not quite ready to talk about the game just yet, it’s time to talk Super Bowl ads. Here are the best, the worst, and the marketing lessons we can all learn from them. The best: Bai: Definitely a crowd favorite (and not just because of JT)....