Author: Klaire Maxwell

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Klaire Maxwell

Instagram Followers and Engagements: Quality or Quantity?

Instagram Followers and Engagements: Quality or Quantity?

There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often,...

The Top 4 Social Media Mistakes Brands Make

The Top 4 Social Media Mistakes Brands Make

Business certainly isn’t easy, and as a small business owner, you have a lot to think about. Social media probably isn’t very high on your priorities list. Maybe you...

Blogging Tips for Small Businesses

Blogging Tips for Small Businesses

If you think your small business can thrive without blogging regularly, think again. According to Social Media Today, “companies who blog get 97% more links to their website in...

Content or Design: Which Comes First?

Content or Design: Which Comes First?

Content or design: Which comes first? In the marketing world, this is the chicken and the egg scenario. Sure, it would be great for me as a content writer...

How to Master Empathy in Content Marketing

How to Master Empathy in Content Marketing

Have you ever been in a conversation with someone, and before you even finished explaining your problem, they began spitting off solutions? They were so eager to shout their...

The Process Power Struggle: Confessions of a Process Addict

The Process Power Struggle: Confessions of a Process Addict

I have a confession. I’m a process addict. I’m all about going with the flow and being adaptable, but when I find a process that works (you know, the...

5 Things You Need to Know About Social Media

5 Things You Need to Know About Social Media

How do you know what’s right and what to prioritize when it comes to social media for your brand? While every social media strategy should be unique and based...

How to Make Your Brand Stand Out with Great Content

How to Make Your Brand Stand Out with Great Content

Great content matters in a noisy, content-driven world. It can give your brand the edge you need to dominate your market. Even the savviest design and best user experience...

4 Important Reasons Your Brand Needs to be on Social Media

4 Important Reasons Your Brand Needs to be on Social Media

Social media is changing the way we’re reaching, connecting with, and staying in front of our audiences. If your brand is not active on social media, you’re missing out on...

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Super Bowl LI was full of both good and bad. While I’m not quite ready to talk about the game just yet, it’s time to talk Super Bowl ads. Here are the...