The Secret to Brand Authenticity
Does your brand have a cause that it’s passionate about? Do you and your employees volunteer or support a cause in other ways? If so, are you communicating about...
Does your brand have a cause that it’s passionate about? Do you and your employees volunteer or support a cause in other ways? If so, are you communicating about...
Facebook is changing. And unless you’re at the forefront of the change, your business could suffer. We like to tell our clients (and ourselves) how important it is to...
My job allows me to be creative every single day. I’m very grateful for that, but I’ve recently realized that it’s inadvertently caused a major problem for me: I...
I write a lot. If you’ve ever heard me tell a story, you know that I like to include all of the details. The same is true for my...
There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often,...
Business certainly isn’t easy, and as a small business owner, you have a lot to think about. Social media probably isn’t very high on your priorities list. Maybe you...
If you think your small business can thrive without blogging regularly, think again. According to Social Media Today, “companies who blog get 97% more links to their website in...
Content or design: Which comes first? In the marketing world, this is the chicken and the egg scenario. Sure, it would be great for me as a content writer...
Have you ever been in a conversation with someone, and before you even finished explaining your problem, they began spitting off solutions? They were so eager to shout their...
I have a confession. I’m a process addict. I’m all about going with the flow and being adaptable, but when I find a process that works (you know, the...
