Author: Kraig Guffey

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Kraig Guffey

Eradicating Artificial Harmony with Daily Debriefs

Eradicating Artificial Harmony with Daily Debriefs

Continual improvement runs deep in the veins of Syrup. From the work we do to the process of creating it, down to the people on the team themselves. Nothing in this business goes long without the lens of continual improvement fixed over it. Recently that lens focused in on our team communication. We have a close team....

Marketing Tools We Use: Supermetrics & Google Data Studio

Marketing Tools We Use: Supermetrics & Google Data Studio

If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have been a few new additions that are certainly worth checking out: 1) Supermetrics: What is it? A Google Sheets plugin that automates the pulling of data...

Drop Your Pin Before You Depart

Drop Your Pin Before You Depart

This is not a new idea. But I hope this is either a reminder or an introduction. As best I can tell this concept started with the 1:60 or 60:1 rule in aviation. The rule is this – A pilot traveling just 60 miles will be off target one mile with only a 1-degree mistake...

Something in Common with Jeff Bezos: Conversations Over Presentations

Something in Common with Jeff Bezos: Conversations Over Presentations

If you are plugged into any one of the standard go-to business sources, you’ve likely come across conversations about Jeff Bezos’s 2018 Letter to Shareholders this past week. He has been publishing this letter every year since 1997, and in the same vein as Warren Buffett’s annual address, it’s become “must-read” material. This year certainly...

Mobile Site Speed Matters

Mobile Site Speed Matters

Read this out loud: One Mississippi Two Mississippi Three Mississippi Four Mississippi Five Mississippi Now, imagine you just clicked a link – begin reading: One Mississippi Two Mississippi Three Mississippi Four Mississippi Five Mississippi …and now the web page loads. I imagine most of you would have either: left before the page loads. thought “what’s...

2 Tools to Get Outside Your Bias

2 Tools to Get Outside Your Bias

Every day, you wake up, open your eyes, and see the world from your perspective – your own bias. There are countless influences that have shaped how you see every single thing that you encounter. It is unavoidable. Because of that, one of the biggest challenges in marketing is to not let your own personal...

The Most Important Point in “How to Create Advertising that Sells”

The Most Important Point in “How to Create Advertising that Sells”

David Ogilvy is a marketing and advertising legend. He founded Ogilvy & Mather in 1948 and help build some of America’s most prolific brands (to name a few: American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, and Maxwell House). He was most renowned for his copywriting and for focusing on producing work that built long-term...

Evaluating Consumer Trust in Your Company

Evaluating Consumer Trust in Your Company

Folks – we have a trust problem. Take a look at these stats from a Harvard Business Review article: For the first time in the 17 years of the survey, The Edelman Trust Barometer saw a decline in trust across all 4 major societal institutions of Government, Business, NGOs, & Media. Two-thirds of the 28...

Your Audience is Your Friend

Your Audience is Your Friend

A recent Weekly Ramble internal message really resonated with our team, so I thought, what the heck — maybe the rest of you may find something valuable, too! Your Audience is Your Friend. The single most important part of your work is starting every task here: “If I were {audience} I’d appreciate & receive {work} well.”...

Ramble: What’s New in Marketing?

Ramble: What’s New in Marketing?

We’re always keeping up with the latest updates and trends in marketing, so we decided it’s time to share some of that knowledge with you. Below you’ll find some of the latest in marketing that I’ve found particularly useful. Call it a ramble if you will. LinkedIn New Ad Platform Features: Custom audience/list upload targeting: similar to Facebook,...