Author: Kraig Guffey

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Kraig Guffey

How to Take a Unique Message to Your Unique Audience: Part 2

How to Take a Unique Message to Your Unique Audience: Part 2

In part 1, we talked about how many folks can fall into the “clever message” trap of marketing, devoting resources and time into an exercise that often leaves us...

How to take a Unique Message to Your Unique Audience: Part 1

How to take a Unique Message to Your Unique Audience: Part 1

With the amount of information we are all exposed to each day, the power of your marketing message lies in its uniqueness to the audience you are speaking to....

How to Put Yourself in the Seat of Your Audience

How to Put Yourself in the Seat of Your Audience

Creating work that will resonate with your audience starts with a deep understanding of who they are. This is somewhat easy when you ARE the audience you are creating...

Marketing Tools We Use: Mailchimp’s Postcards

Marketing Tools We Use: Mailchimp’s Postcards

It’s Tool Time again! (Seriously – Home Improvement was such a great show…sorry, not what this post is about.) In this edition of Marketing Tools We Use, I wanted...

The Beautiful Mosaic of Small Companies

The Beautiful Mosaic of Small Companies

I was looking out the window of our Buckhead office as I let my brain wander. “What should I write about? What do people want to hear? What do I...

Eradicating Artificial Harmony with Daily Debriefs

Eradicating Artificial Harmony with Daily Debriefs

Continual improvement runs deep in the veins of Syrup. From the work we do to the process of creating it, down to the people on the team themselves. Nothing in...

Marketing Tools We Use: Supermetrics & Google Data Studio

Marketing Tools We Use: Supermetrics & Google Data Studio

If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have...

Drop Your Pin Before You Depart

Drop Your Pin Before You Depart

This is not a new idea. But I hope this is either a reminder or an introduction. As best I can tell this concept started with the 1:60 or...

Something in Common with Jeff Bezos: Conversations Over Presentations

Something in Common with Jeff Bezos: Conversations Over Presentations

If you are plugged into any one of the standard go-to business sources, you’ve likely come across conversations about Jeff Bezos’s 2018 Letter to Shareholders this past week. He...

Mobile Site Speed Matters

Mobile Site Speed Matters

Read this out loud: One Mississippi Two Mississippi Three Mississippi Four Mississippi Five Mississippi Now, imagine you just clicked a link – begin reading: One Mississippi Two Mississippi Three...