Author: Kraig Guffey

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Kraig Guffey

The Beautiful Mosaic of Small Companies

The Beautiful Mosaic of Small Companies

I was looking out the window of our Buckhead office as I let my brain wander. “What should I write about? What do people want to hear? What do I...

Eradicating Artificial Harmony with Daily Debriefs

Eradicating Artificial Harmony with Daily Debriefs

Continual improvement runs deep in the veins of Syrup. From the work we do to the process of creating it, down to the people on the team themselves. Nothing in...

Marketing Tools We Use: Supermetrics & Google Data Studio

Marketing Tools We Use: Supermetrics & Google Data Studio

If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have...

Drop Your Pin Before You Depart

Drop Your Pin Before You Depart

This is not a new idea. But I hope this is either a reminder or an introduction. As best I can tell this concept started with the 1:60 or...

Something in Common with Jeff Bezos: Conversations Over Presentations

Something in Common with Jeff Bezos: Conversations Over Presentations

If you are plugged into any one of the standard go-to business sources, you’ve likely come across conversations about Jeff Bezos’s 2018 Letter to Shareholders this past week. He...

Mobile Site Speed Matters

Mobile Site Speed Matters

Read this out loud: One Mississippi Two Mississippi Three Mississippi Four Mississippi Five Mississippi Now, imagine you just clicked a link – begin reading: One Mississippi Two Mississippi Three...

2 Tools to Get Outside Your Bias

2 Tools to Get Outside Your Bias

Every day, you wake up, open your eyes, and see the world from your perspective – your own bias. There are countless influences that have shaped how you see...

The Most Important Point in “How to Create Advertising that Sells”

The Most Important Point in “How to Create Advertising that Sells”

David Ogilvy is a marketing and advertising legend. He founded Ogilvy & Mather in 1948 and help build some of America’s most prolific brands (to name a few: American...

Evaluating Consumer Trust in Your Company

Evaluating Consumer Trust in Your Company

Folks – we have a trust problem. Take a look at these stats from a Harvard Business Review article: For the first time in the 17 years of the...

Your Audience is Your Friend

Your Audience is Your Friend

A recent Weekly Ramble internal message really resonated with our team, so I thought, what the heck — maybe the rest of you may find something valuable, too! Your Audience...