How to Put Yourself in the Seat of Your Audience
Creating work that will resonate with your audience starts with a deep understanding of who they are. This is somewhat easy when you ARE the audience you are creating...
Creating work that will resonate with your audience starts with a deep understanding of who they are. This is somewhat easy when you ARE the audience you are creating...
It’s Tool Time again! (Seriously – Home Improvement was such a great show…sorry, not what this post is about.) In this edition of Marketing Tools We Use, I wanted...
I was looking out the window of our Buckhead office as I let my brain wander. “What should I write about? What do people want to hear? What do I...
Continual improvement runs deep in the veins of Syrup. From the work we do to the process of creating it, down to the people on the team themselves. Nothing in...
If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have...
This is not a new idea. But I hope this is either a reminder or an introduction. As best I can tell this concept started with the 1:60 or...
If you are plugged into any one of the standard go-to business sources, you’ve likely come across conversations about Jeff Bezos’s 2018 Letter to Shareholders this past week. He...
Read this out loud: One Mississippi Two Mississippi Three Mississippi Four Mississippi Five Mississippi Now, imagine you just clicked a link – begin reading: One Mississippi Two Mississippi Three...
Every day, you wake up, open your eyes, and see the world from your perspective – your own bias. There are countless influences that have shaped how you see...
David Ogilvy is a marketing and advertising legend. He founded Ogilvy & Mather in 1948 and help build some of America’s most prolific brands (to name a few: American...
