Author: Kraig Guffey

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Kraig Guffey

2 Tools to Get Outside Your Bias

2 Tools to Get Outside Your Bias

Every day, you wake up, open your eyes, and see the world from your perspective – your own bias. There are countless influences that have shaped how you see...

The Most Important Point in “How to Create Advertising that Sells”

The Most Important Point in “How to Create Advertising that Sells”

David Ogilvy is a marketing and advertising legend. He founded Ogilvy & Mather in 1948 and help build some of America’s most prolific brands (to name a few: American...

Evaluating Consumer Trust in Your Company

Evaluating Consumer Trust in Your Company

Folks – we have a trust problem. Take a look at these stats from a Harvard Business Review article: For the first time in the 17 years of the...

Your Audience is Your Friend

Your Audience is Your Friend

A recent Weekly Ramble internal message really resonated with our team, so I thought, what the heck — maybe the rest of you may find something valuable, too! Your Audience...

Ramble: What’s New in Marketing?

Ramble: What’s New in Marketing?

We’re always keeping up with the latest updates and trends in marketing, so we decided it’s time to share some of that knowledge with you. Below you’ll find some of the latest...

#StickyTools Episode 2: CallRail

#StickyTools Episode 2: CallRail

#StickyTools are the tools that I either use myself or that we’ve collectively tested here at Syrup that have become “sticky” enough to stay around. That doesn’t mean every tool...

#StickyTools Episode 1: Hotjar

#StickyTools Episode 1: Hotjar

I’m kinda a tool junky. I like improving processes and creating efficiency — and I love finding tools that help me do those things! So, welcome a new “category”...

NFL Gameplans & Marketing Systems

NFL Gameplans & Marketing Systems

Every week in the NFL, each team creates a game plan. It’s their system for the week. Sometimes you’ll even hear folks on SportsTalk or ESPN say they are...

The Marketing Frustration | Where do You Start?

The Marketing Frustration | Where do You Start?

Frustrated. We hear that word a good bit. Many small company leaders are frustrated when it comes to this marketing stuff. We’ve seen that frustration bucketed into two areas:...

Stop Acquiring Customers.

Stop Acquiring Customers.

I’m going to make a statement that may rock a few boats (maybe a LOT of boats). When you acquire people in ANY other sector of humanity outside of...