Author: Mary McPartlan

Filter

Mary McPartlan

Facebook Attribution: What You Need to Know

Facebook Attribution: What You Need to Know

Facebook recently announced the release of Facebook Attribution, “a new measurement tool designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” This release is a long time coming, as they laid the groundwork for these developments back in 2017. Facebook recognized the need for digital marketers to...

What You Need to Know About Google Ads’ New Character Limit

What You Need to Know About Google Ads’ New Character Limit

If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly what you want to say, only to find out that you’re at 141 of 140 characters, and you’ve already consolidated with as many contractions & symbol...

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter is Coming. Not in Westeros and not in Atlanta, but in Facebook. It’s no secret that the future of Facebook for advertisers is a bit uncertain at the moment, with the potential of regulation, privacy policy updates, and data breaches bringing a dark draft of apprehension on the horizon. Changes we’ve seen in Facebook...

How to Find the Perfect Timing for Your Email

How to Find the Perfect Timing for Your Email

In a single day in 2017, an estimated 269 billion emails are sent. 269 BILLION and yours is just 1 of them, which means you need to do everything you can to make yours count. Something that often gets overlooked in the email process is timing. It’s fairly standard to A/B test subject lines, content,...

How to Optimize Paid Media and Why It’s Important

How to Optimize Paid Media and Why It’s Important

Optimizing your account performance is an integral part of paid media management. Chances are, you probably didn’t hit the jackpot on the perfect ad image, content, targeting, budget, landing page, etc. on the first try. And unless you are continuously improving and updating your ad account, then you will be throwing money at ads that...