Author: Mary McPartlan

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Mary McPartlan

Facebook Attribution: What You Need to Know

Facebook Attribution: What You Need to Know

Facebook recently announced the release of Facebook Attribution, “a new measurement tool designed to give marketers a more holistic view of the customer journey, both on and off Facebook.”...

What You Need to Know About Google Ads’ New Character Limit

What You Need to Know About Google Ads’ New Character Limit

If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly...

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter is Coming. Not in Westeros and not in Atlanta, but in Facebook. It’s no secret that the future of Facebook for advertisers is a bit uncertain at the...

How to Find the Perfect Timing for Your Email

How to Find the Perfect Timing for Your Email

In a single day in 2017, an estimated 269 billion emails are sent. 269 BILLION and yours is just 1 of them, which means you need to do everything...

How to Optimize Paid Media and Why It’s Important

How to Optimize Paid Media and Why It’s Important

Optimizing your account performance is an integral part of paid media management. Chances are, you probably didn’t hit the jackpot on the perfect ad image, content, targeting, budget, landing...