CONTENT STRATEGIST
Company overview
We love turning competitors into champions.
We exist to grow B2B companies in revenue and maturity. The companies we work with want to win but are often underserved. Our goal is to help these owners and leadership teams move their companies forward by doing the things they could not do alone, giving them focus, confidence, and growth along the way.
Our values are the lifeblood of Syrup. They are at the center from which everything radiates, driving our team every single day.
- Work with integrity – We do the right thing, no matter what
- Advance with confidence – We welcome challenges and earn the outcome
- Grow with purpose – We are curious and never satisfied
Our culture is built on growing in our faith, fitness, and fullness so we can all reach our full potential. We value our people and the lives they have outside of work.
We’re a team that shares a growth mindset. Our passion is to continuously improve as people, as a team, and of course, for the clients we serve.
We have a hybrid, flexible work environment – for us that means we work remotely, but come together in an office once per month. We round up as a team every morning to have some fun and start the day off strong. And most importantly, we actually enjoy working together.
We’ve worked hard to establish a team that’s battle-ready and will go to war for and with one another. That’s what you’d be joining.
The role
The Content Strategist is CRITICAL to effective B2B marketing. This role carries the superpower of extracting a client’s best stories, testimonials, subject matter expertise, and culture and turning those extractions into content pieces across several platforms. This role helps build authority of the business and build authority for the key players within the business. The most effective B2B marketing comes from people, not just company pages and platforms, this role brings that strategy to life. The Content Strategist supports in the creation and execution of client initiatives including social media content strategies, blog strategy and creation, monthly broadcast emails, and campaign initiatives. This position requires the ability to creatively and effectively communicate to an audience, keeping in mind client goals. You must be able to keep up with social and digital trends and identify spelling and grammar issues.
Experience qualifications:
- 1-4 years of experience in marketing, social media, journalism, or related field
- Solid writing and editing skills
- Knowledge of all social media platforms and experience using social media for business
- Proven ability to meet deadlines and deliver
- Familiarity with Yoast, Moz, Google Search Console, Google Keyword Planner is a plus
Personality qualifications:
- High capacity DOER: At the end of the day, you won’t be successful in this position if you’re not someone who gets excited about getting things done!
- Clear communicator: You can handle, address, and resolve conflict with integrity and grace.
- Excels in thinking on feet: You’re not always going to have all the answers. You must be the type of person who can move the ball forward.
- Sees/Reads/Hears the one or two lines from a client and knows “oh, that’s it! That’s a story worth telling.”
Responsibilities:
- Execute client campaign initiatives
- Manage social media content calendars and blog posts for our diverse group of B2B clients
- Ensure content is on brand and speaks to the right target audience
- Create and manage the review and execution of client monthly broadcast emails
- Report on social media and blog content, keeping in mind client goals
- Gather stories and thought leadership from clients and distribute these stories throughout all channels
- Create website and landing page content, working closely with designers and developers to execute
- Identify gaps in content and recommend new ideas
Benefits:
- Unlimited PTO and extended holiday breaks
- Quarterly profit share
- Health and fitness stipend
- Internet and phone stipend
- 401K
- Medical, dental, and vision coverage including access to One Medical, Teledoc and HealthAdvocate
- Mental health and wellness resources like TalkSpace and ClassPass
- No meetings on Wednesdays (these are as great as they sound)
DOES THIS POSITION SOUND LIKE THE RIGHT FIT FOR YOU?
Get started with our application process here.