Email Automation Specialist

Company Overview:

We love turning competitors into champions.

We exist to grow B2B companies in revenue and maturity.

We’re most commonly bundled with “marketing agencies,” but we’re much more than that.  We are focused on high-quality design & clear messaging married with expert technical development & marketing execution, all done in-house, and focused only on B2B companies.

We’ve worked hard to establish a team that’s battle-ready and will go to war for and with one another. That’s what you’d be joining.

Before you go any further, check out our website and some of our blog posts.

BENEFITS:

  • Fully remote
  • Unlimited PTO and extended holiday breaks
  • Quarterly profit share
  • Health and fitness stipend
  • 401K
  • Medical, dental, and vision coverage including access to One Medical, Teledoc and HealthAdvocate
  • Mental health and wellness resources like TalkSpace and ClassPass
  • Internet and phone stipend
  • No meetings on Wednesdays (these are as great as they sound)

THE ROLE:

Ah, the Automation Specialist. Sounds pretty cool right? You’re right – it is. In today’s sales and marketing landscape, consistently staying in front of customers and prospects with high-quality content is critical. If a business doesn’t do this, they are steamrolled by the competing content thrown at people these days and are forgotten. This role ensures we are leveraging the best in technology and content to deliver consistent support to sales teams and external prospects & customers – without having to manually send every piece of content.

Look, humans are pretty amazing, but at the end of the day, we are sometimes forgetful, have bad days, and get off track. Automation technology allows us to build support systems that can fill the gaps of human mistakes. Delivering content, setting reminders, taking over workflows, alert staff, and so much more.

This role supports the execution of client initiatives including monthly email broadcasts, long-form email nurture campaigns, sales pipeline workflow creation, building email templates, owning list segmentation, and mastering capabilities of the major automation platforms. This position requires the ability to optimize campaigns using platform tools, website analytics and analysis tools, as well as develop client-focused strategy and performance review reports.

EXPERIENCE QUALIFICATIONS:

  • 1-2 years Using email automation tools like Mailchimp, ActiveCampaign, Pardot, etc.
  • Meeting deadlines and delivering working solutions
  • Automation reporting and data pulling

PERSONALITY QUALIFICATIONS:

  • High capacity DOER: At the end of the day, you won’t be successful in this position if you’re not someone who gets excited about getting things done!
  • Clear communicator: You can handle, address, and resolve conflict with integrity and grace.
  • Excels in thinking on feet: You’re not always going to have all the answers. You must be the type of person who can move the ball forward.

RESPONSIBILITIES:

Overall:

  • Account management and optimization with oversight by Senior
  • Report generation and audience segmentation
  • Build, execute, and optimize automation systems and emails 
  • Documentation

Email:

  • Schedule and launch emails
  • Optimize based on performance (deliverability, open rate, etc)
  • Pull link for builder and set subject lines, preview texts, etc.
  • Pull reports on email performance

Automation:

  • Build, execute, automate, and measure the effectiveness of email marketing campaigns
  • Build and manage automation workflows
  • Automation reporting and data pulling
  • Answer any ad-hoc questions clients have about their automation
  • Setting up, sending, and monitoring campaigns
  • Finalizing and publish client landing pages

Websites:

  • Setup form tracking within automation platforms
  • Automations to deliver light CTAs on both websites and landing pages

KEY RESULT AREAS:

Our team’s KRAs are driven by our three core values:

  1. Advance with Confidence: We welcome challenges and earn the outcome.
    Litmus Test: Am I attacking my work each day with joy?
  2. Work with Integrity: We do the right thing, no matter what.
    Litmus Test: Am I proud of the effort?
  3. Grow with Purpose: We are curious and never satisfied.
    Litmus Test: Am I seeking continual improvement for myself and others?

DOES THIS POSITION SOUND LIKE THE RIGHT FIT FOR YOU?

Get started with our application process here.