Social Media Manager

The Role

At Syrup, the Social Media Manager owns the day-to-day reality of how our clients show up on social. You’re not just posting content, you’re shaping perception, building momentum, and turning strategy into scroll-stopping execution.

This role is hands-on and high-ownership. You’ll plan, create, schedule, engage, analyze, and iterate, collaborating closely with design and our Head of Brand to bring brand strategy, voice, and visuals to life across platforms. You’ll be trusted to run point on social while knowing when to pull others in to make the work sharper, stronger, and more effective.

If you love social media enough to care about the details and the bigger picture, what’s working, what’s not, and what to try next,  this role will energize you. If you’re curious, resourceful, coachable, and not afraid to put ideas into motion, you’ll thrive here.

Experience qualifications

• 1–3 years of hands-on experience managing social media accounts (agency or freelance experience is strongly preferred)
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

This Social Media Manager role is based in Atlanta, with a hybrid setup: remote work, one in-office day per month, and occasional in-person collaboration.

Required skills

• Strong writing skills with the ability to adapt tone, voice, and messaging across different brands
• Hands-on experience creating and managing content across platforms like LinkedIn, Instagram, and Facebook
• Comfort with social scheduling, analytics, and reporting tools (native platform tools and/or tools like HeyOrca, etc.)
• Design and video skills (Canva, Figma, Adobe tools, CapCut, or similar)
• Ability to turn analytics into insights, not just reports, but clear recommendations
• Strong organizational skills and the ability to manage multiple clients and content calendars at once
• Curiosity and trend awareness, you pay attention to what’s happening on social and why it works
• Coachable mindset with the ability to take feedback, apply it quickly, and improve
• Confidence in owning your work while collaborating closely with cross-functional teammates

This role is right for you if…

• You genuinely love social media, not just consuming it, but thinking critically about how brands show up and grow
• You’re equal parts creative and analytical: ideas excite you, and data helps you refine them
• You like owning your work and being accountable for outcomes, not just tasks
• You’re naturally curious, ask questions, and often turn those questions into content ideas
• You like thinking outside the box, are resourceful, and willing to try things, even if they’re a little uncomfortable
• You can juggle multiple clients without dropping the ball or losing quality
• You’re energized by collaboration and know when to pull in teammates to make the work better
• You want to grow: your skills, your confidence, and your impact

Responsibilities

• Own the feed: From strategy and brainstorming to building calendars and distributing content across multiple client accounts.
• Partner with the team: Collaborate with the Head of Brand and design team to ensure every post aligns with broader marketing efforts and maintains high-quality visual standards.
• Maximize content: Remix larger pieces of content (blog posts, interviews, webinars, podcasts, etc.) into different media types to get the most mileage out of every idea.
• Drive engagement: Don’t just post and ghost. Manage communities, respond to comments, and spark meaningful conversations that position clients as thought leaders.
• Report with conviction: Own the reporting process. Distill impressions and followers into what that actually means for the client’s growth.
• Be a quality gatekeeper: Perform the final check on all assets, no typos, no broken links, and zero tone-deaf content.
• Stay on the pulse: Monitor competitors, industry trends, and platform shifts to identify opportunities, avoid sameness, and keep our clients three steps ahead of the noise.
• Execute with precision: If it’s on the calendar, it gets published. You own the cadence and the consistency of the brand’s digital heartbeat.

How success is measured

• Growth & Engagement: Increasing engagement rates and follower counts across client accounts through consistent, high-quality posting.
• Creative Proactivity: Bringing fresh, data-backed ideas and experiments to the table before the client (or the team) even thinks to ask.
• Strategic Ownership: Developing a level of expertise where clients trust your recommendations and rely on your voice to lead their social strategy.
• Content Efficiency: Demonstrating the ability to maximize a single piece of long-form content into a wide array of high-performing social assets.

About Syrup

We are on a mission to enrich lives and we’d like you to explore the possibility of joining us on this journey!

At Syrup, we have created an intentional, caring and challenging culture that aims to bring the best out of ourselves and our clients. We live and breathe our values and they guide every decision we make:

• Love: We bring out the best in each other through genuine respect and honesty.
• Create: We are resourceful problem solvers.
• Steward: We responsibly use all our talents, time and resources to serve.
• Engage: We are dialed in and take full ownership of our work.

When you join our team, you become a part of a people-first, resourceful, adaptive company that sees the workplace as not just an opportunity to grow as a business but to grow as humans, professionally and personally.