Friday Favorites – 11/2

Mary‘s pumped that Facebook finally launched their attribution solution and “it has the potential to show a lot more value to how Facebook contributes across the user journey. Plus, it has some capabilities to connect with Google Ads to see how they work together. ‘The reports offer cross-device conversion visualizations, insights into purchases resulting from paid, organic and direct sources, as well as conversion and visit metrics broken down by sources.’Read about it here.

Bonnie says, “I appreciate the effort Spotify constantly puts into staying relevant with its users.”

Here’s what Morgan loves about getting Emma’s emails: “they’re short, sweet, to the point, and valuable. Maybe the best part – I don’t have to scroll to read it. I almost always click the button to read the full blog post.”

Kate calls this “the power of a cohesive brand. This is a quick video that goes into how Care/of experienced a huge amount of business growth that led to neglecting their brand identity, leaving it disjointed and inconsistent. Ultimately, they stepped away and created a cohesive brand and built guidelines to help keep that brand consistent and scalable.” Read How to Tame a Runaway Brand and Create a Single, Scalable Identity here.

Jason is sharing 10 stats you don’t know about small businesses. Check them out here.