Friday Favorites – 3/29

Klaire just found out about the “Boss Button” the NCAA puts on their March Madness live stream and she is loving it. “The ‘Boss Button’ is genius. This article shows what they’ve looked like over the years. I just really appreciate all the effort put into the little details like this.”

McDonald’s has agreed to buy Dynamic Yield, a sales software company, and Kraig is digging it. The plan is for McDonald’s to revamp their digital menu ordering screens to incorporate things like trends and weather. Read more about what’s in store for this acquisition here.

More from McDonald’s this week – Sammie is excited about their new outdoor campaign in Puerto Rico. “I think it’s an interesting take on just how powerful brand recognition is.” Can you recognize some of their iconic menu items? See for yourself.