Friday Favorites – 4/6

Kate saw again that Google continues to emphasize the importance of being “mobile-first” in this article.

Jordan-Ann is sharing Entrepreneur’s Top 5 Shopify Apps to improve e-comm conversions.

Kate found this great high-level explanation of all things SEO.

Morgan found that “a staggering 93% of people read online reviews before buying products or services” in this article.

Kate is sharing what she likes about Ellevest’s website:
– Fantastic content that speaks to and resonates with their audience
– Intentional use of color with a simple, clean UX
– Establishes authority right away with awards, in the news, etc.