Friday Favorites – 6/14
Bonnie is loving the initiative The Weather Channel is taking to make a difference. “I opened my app this morning and watched their logo transform into ‘The Water Channel’ which spiked my curiosity in the first place. I love the cause they’re supporting by simply checking the weather with their app.” Learn more about their campaign here.
We all love a good delight campaign, and Klaire is digging how customer-focused Grove Collaborative is. “They always go above and beyond to make their customers feel valued. They will even randomly delight some of their customers just for commenting on their social posts”.
An email from Brandless captured Tricia’s heart this week. “They have started sharing stories from their community of customers that include random acts of kindness and good news without directly advertising any of their products. Thought it was fun how they called out their customers’ birthdays in the email”.
Father’s Day is this weekend, and Mary is excited about Budweiser’s ode to stepfathers. “Budweiser’s Father’s Day campaign focuses on the people and really brings you into their stories, but the brand is still attached in such a memorable way.”
Klaire is loving Tennessee Vacation’s latest campaign. “I love the idea of going right to the source (kids) for this campaign. They even created a device that measures laughs to prove how much fun Tennessee is!”