Friday Favorites – 6/8

After seeing this app was voted Apple’s App of the Year, Jordan-Ann downloaded it. The Elevate – Brain Training app is presented well in the app store with balanced images to show off the app along with testimonials for validation. After downloading, the initial onboarding screens are beautiful as well! See it for yourself and download Elevate here. 

Elevate app icon

This website caught Kate’s attention this week. The subtle movements on the site, including how elements load and how calls to action change on hover, draw your eye and capture your attention. The content is simple and direct for the user. View the full site here.

Homepage of Jackie Website

Klaire has been loving REI‘s use of different sized images on Instagram to make galleries more engaging. Here are 2 examples:

Rev up for a road trip! #Summer in sight. #OptOutside

A post shared by REI (@rei) on

The moment you’ve been waiting for is here—our Anniversary Sale is going on now through 5/28! Link in bio.

A post shared by REI (@rei) on

Morgan is pumped for the new Instagram algorithm. Feeds are now based on who and what you usually like, personalizing your feed to you. It is also back to more of a chronological order. Read all the details in this article from Later.