Friday Favorites – 8/10

“I love the contact form on the King of Pops website. It shows their voice, it’s fun, and it definitely speaks to their target audience. I especially love the emojis and ’til the break of dawn’ in the event end time field.” – Klaire

Friday Favorites KOP

Another good move from Chobani, introducing a new product based on what they know people already use greek yogurt for. Mary says they’ve got the consumer in mind. Check out the full email here.

Friday Favorites Chobani

Kate likes how Invision uses clever titles from their posts for their buttons CTAs. “This gets my attention and entices me to click more than ‘read more’ ever would.” See all the cleverness here.

Friday Favorites InVision

Bonnie loves the approach Dove took in partnering with Cartoon Network & the show Steven Universe for this – Using cartoon and spoken word introduces a really unique way to reach a younger audience.


There are a bunch of them from all over the world, too:

Friday Favorites Dove

Mary‘s digging Morning Brew’s unsubscribe page. “I thought it was pretty fun and I ended up reading all of it.” (Don’t worry, she’s still a subscriber. We just like to test things.)

Friday Favorites Morning Brew Unsubscribe