Marketing Tools We Use: Mailchimp’s Postcards

It’s Tool Time again! (Seriously – Home Improvement was such a great show…sorry, not what this post is about.)

In this edition of Marketing Tools We Use, I wanted to highlight a familiar face in the marketing tools space, but not one of its familiar features. mailchimp logo

Many of you reading this know Mailchimp – the “email” tool that has consistently set the bar in email marketing for gosh 17 or 18 years.

BUT, many of you may not know that Mailchimp has been rolling out features over the past few years that expand outside of just email. They’ve added support for Google Ads, Facebook & Instagram, landing pages, AND the feature I’m excited to bring to your attention today:

POSTCARDS:

example of mailchimp's postcards

Source: https://mailchimp.com/features/postcards/

Being in digital marketing for the better part of its existence, I’ve seen our tactics and our volume of digital messages increase in ways I simply never would have imagined. It’s quite the challenge in 2019 to stand out, drive intent, and drive action in the digital space… Not impossible, but certainly more challenging.

That’s what really intrigued me about this new feature from Mailchimp: Postcards.

It’s the ability to bring a physical element to our digitally-executed campaigns.

I really admire Mailchimp for not only their mission, but the effort they put into keeping things simple without losing effectiveness. They don’t add every possible bell & whistle, and that’s a GOOD thing.

They showcase that same methodology with Postcards. It’s a simple idea, and well executed.

The bullet points

  • Fully automated printing, stamping, and mailing of standard 4.2 x 6 cards
  • Schedule to send every month, 3 months, or 6 months
  • If e-commerce is connected, you can send abandoned cart postcards 24 hours after the prospect abandons

But wait, there’s more:

  • If you don’t have physical addresses for your contacts, Mailchimp can help find matches!
  • If you have a list of customers, Mailchimp has a look-a-like feature that will match and mail to a new audience that looks like your list

Those are just a few of the highlights. (For more details, feel free to ask, or check out Mailchimp’s page here).  The feature is new, and we are still testing and brainstorming use cases, but this puts an exciting new tool in our toolbox as we think about growing small companies in maturity and revenue.

Kraig Guffey