Applied Software is a large auto-desk reseller as well as other partners and provides their own software to the AEC & Manufacturing industries. They have a robust internal digital marketing team and executed most current marketing tactics, however their website was well out of step.
They were limited in what they could do with a WordPress theme. The theme wouldn’t allow customization required to help drive conversions. Landing pages had to be built in 3rd party tools, which did not create a cohesive user experience. Applied Software had a fragmented understanding of user behavior and site performance.
With Applied Software’s challenges, we were able to move forward with a custom WordPress site. This gave them the flexibility of custom design and a component library, which allowed them to easily create landing pages directly on the site. This created seamless user experience and no data gaps.
The new site was also able to be structured for maximum conversion, user flow and onsite SEO. Lastly, the custom site was built for high performance from a speed, SEO and marketing tool integration perspective. Applied Software’s website is now up to the standard of the rest of its online marketing.