Certipay’s long-time Marketing Director decided to make a career change, creating a vacancy in their marketing leadership. Their challenge was in understanding the value of in-house v. partnering with an agency. They saw that marketing was becoming more complex and more technical, and it may not be possible to find a single hire that could execute a strategy with quality that matched their offering.
Certipay saw that partnering with an agency was the best move for their business. To begin our relationship, we assessed and rebuilt their brand strategy and messaging. This aligned their leadership team and sales team on a centralized message that truly spoke empathetically and with conviction to their unique audience. With core messaging in place, it served as the backbone for elevating Certipay’s marketing presence.
By identifying target accounts that met the newly clarified target audience, we deployed two full-scale ABM campaigns that included email, direct mail, custom-built landing pages, sales cadences, sales scripts, social media strategy and more.