Design & Brand
Our web designers are all seasoned brand designers as well. So, if you’re coming to us with an existing brand or one that we’ve crafted, that ‘thing’ that makes you as a company ‘who you are’ is so important to us. We’re fanatical about having a clear and consistent feel throughout a site – using only the necessary messaging to convey your brand. One researcher found that when asked why they mistrusted a company based on their site, 94 percent of comments were directly related to web design elements, while only 6 percent referenced specific content.
What’s the one thing you want people doing when they visit your site? Is it to call you, share something, fill out a form, make a purchase? Whatever it is, we’re on board. That CTA plays such a large roll in how we design and build.
Our themes are custom built in house to do exactly what we want it to do and how we want it to look. A not-so-visible advantage of doing things this way is that we can cut down on ‘theme bloat’, minimize and combine dependencies, ensure valid code and load images asynchronously, all recommendations from Google. The result is a fast website that makes search engines and users happy, resulting in more people getting to your CTA faster and more often. More from Google.
We want people to find your content in the way they’ve come to expect it – using search engines. We ensure this happens by using Yoast SEO for WordPress, AMP on blog pages, and verifying and submitting sitemaps to Google and Bing. We create proper 301 redirects for important pages that no longer exist or have changed URLs on launch as well as audit several weeks after launching a site to address crawling errors. These efforts drive your site up search results and affect how well they show up in those results.
When we start any redesign on a site, we start by diving into your Analytics and Heat Maps. If you don’t have them, we’ll put them on your existing site go we can design intelligently with as much data as possible. From this, we know where people are going, how they’re getting there, who they are, and any flaws in your current site that we can improve on with the redesign.