AEO & SEO
Search has changed. Has your strategy?
AI Visibility, Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) Services
Your brand needs to show up in AI results, not just Google.
Generative AI is already changing how people find information. AI Overviews, ChatGPT, and Perplexity are deciding which brands to cite and which ones to ignore. If your brand isn’t being surfaced in those answers, you’re invisible to the fastest-growing discovery channel in digital history.
At Syrup, we help brands earn authority with both humans and machines so your content gets cited, clicked, and trusted.
Definition
What AEO really means
Answer Engine Optimization (AEO) is the next evolution of SEO. It’s not about ranking. It’s about being recognized as the best answer.
We combine data, strategy, and technical structure to help your brand:
- Be discoverable in AI Overviews, ChatGPT, Gemini, and Perplexity
- Be credible through proof points, structured content, and expert attribution
- Be chosen by both searchers and large language models
The AI visibility audit
Every engagement starts here. We analyze how your brand is performing across Google, AI Overviews, and top LLMs, and then build a roadmap for visibility, authority, and performance.
Our audit covers:
- Technical + Schema Health
- Content Readability + Parse-ability
- Proof & Authority Signals (case studies, stats, authorship)
- Keyword + Topic Coverage
- AI + LLM Citations
You’ll receive a prioritized list of actions to improve performance.
Our services
Through monthly improvements, we:
Run LLM visibility tests across ChatGPT, Gemini, Perplexity, and Copilot
Monitor AI Overview rankings and CTR impact
Add new schema types (FAQPage, ProfilePage, VideoObject, Dataset)
Reframe content into question-based structures that AI understands
Publish expert-authored, proof-driven content
Why Syrup for AI visibility AEO and SEO?
We’ve helped brands improve AI visibility, readability, and proof-based credibility across their sites through our audits. And we’re tracking real-world results: higher CTR from AI Overviews, faster indexing, and stronger keyword authority.
Results QoQ after AEO enhancements
15x
AI referrals went from 11 to 173 in one quarter
40%+
Conversion rate of these AI referrals
$100k
The average deal size for these AI referrals
AI-referred buyers show up qualified. They’ve already vetted you with the model so LTV per referral makes this a fundamentally different channel than organic search. Stop benchmarking AEO on traffic. Benchmark it on revenue.
Contact
Ready to become the answer?
Let’s make sure your brand is the one AI chooses to cite. If you’d like to start communications via email, fill out the form below. Or, if you’d prefer to pick a time to meet that works for you, select a date on Kate’s calendar.
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Frequently asked questions (FAQ)
What’s the difference between SEO and AEO (answer engine optimization)?
SEO (search engine optimization) helps your website rank higher in traditional search results on Google and Bing. AEO (answer engine optimization) focuses on how AI systems, like ChatGPT, Google’s AI Overviews, Gemini, and Perplexity, interpret, trust, and cite your content. SEO gets you found in search results. AEO gets you chosen as the answer. Both matter: SEO builds your foundation, and AEO ensures your brand shows up in the AI-powered discovery tools that are rapidly changing how B2B buyers research solutions.
How are Google AI Overviews changing B2B search visibility and organic traffic?
Google AI Overviews are fundamentally changing B2B search visibility by placing AI-generated summaries at the top of search results — often above all organic listings. Even if your site held a #1 ranking, your content can now be pushed below the AI answer box, reducing click-through rates. However, when your brand is cited inside those AI Overviews, you earn visibility, credibility, and clicks. AEO ensures your site is structured, authoritative, and clear enough to be included in those summaries rather than displaced by them.
Do I still need SEO if I’m investing in AEO (answer engine optimization)?
Yes, SEO is still essential. AEO doesn’t replace SEO; it builds on top of it. Your site still needs strong technical health, fast load times, mobile responsiveness, and keyword-aligned content. AEO adds the next layer: schema markup, proof points (case studies, statistics, expert attribution), conversational content structure, and human clarity that make your content readable and trustworthy for large language models. Think of SEO as the foundation and AEO as the evolution that ensures you’re visible in both traditional and AI-powered search.
How often should a B2B company update its AEO and SEO strategy?
At minimum, quarterly. AI systems like Google’s AI Overviews, ChatGPT, and Perplexity are constantly learning, updating their models, and re-indexing sources. A quarterly AEO audit monitors where your brand appears (or doesn’t) in AI answers, tracks shifts in keyword and topical authority, evaluates schema and structured data performance, and assesses content readability and proof signals. Your buyers’ search behavior is evolving fast — your visibility strategy needs to evolve faster.
How do I know if my B2B brand is showing up in AI search results like ChatGPT and Perplexity?
The most effective way is to run an AI visibility audit. This involves testing your brand name and key topics across ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews to see whether your company is being cited, recommended, or completely absent. At Syrup, every AEO engagement starts with this audit. We analyze your current AI visibility, identify gaps, and build a prioritized roadmap to improve your brand’s presence across AI-powered discovery tools.
What is Syrup’s pricing for AEO/SEO services?
Syrup’s pricing varies based on scale & complexity, but a typical AEO/SEO client engagement ranges from $3-5K/month.
AEO/SEO Glossary
Answer Engine Optimization (AEO)
AEO is the practice of structuring your content so AI tools like ChatGPT, Gemini, and Perplexity recognize your brand as the best answer — and say so.
AI Overviews
Google’s AI-generated summary that now lives at the very top of search results. It pulls from multiple sources and gives users an answer before they ever click a link.
Large Language Model (LLM)
The AI behind tools like ChatGPT, Gemini, and Perplexity. LLMs generate answers by drawing on vast amounts of text.
Schema Markup
Code added to your website that tells search engines and AI systems exactly what your content is and what it means.
Search Engine Optimization (SEO)
SEO is the foundation. Strong technical health, smart keyword strategy, and content that earns authority in Google’s eyes. SEO gets you found.
AI Visibility
How often — and how accurately — AI tools surface your brand when answering relevant questions.
Authority Signals
The proof points that tell AI systems (and humans) your brand knows what it’s talking about.