From branding to rambling.
Optimizing your account performance is an integral part of paid media management. Chances are, you probably didn’t hit the jackpot on the perfect ad image, content, targeting, budget, landing page, etc. on the first try. And unless you are continuously improving and updating your ad account, then you will be throwing money at ads that...
What helps you get in the creative mindset? Have you ever sat down to work on something that requires creativity (like writing a blog post for example) and just aren’t sure where to start? It happens — even to the most creative people. So I set out to find what people are doing to get...
For the past year, I have been on a personal health journey to find the right diet for myself. If you know me, you know I’ve worked really hard at this. There was something slowing me down, keeping me from performing at my best, and I was on the hunt to find out exactly what...
The possibilities of paid media are endless, and the results can be extremely valuable — if done correctly. When exploring the world of paid media, here are a few things to keep in mind: Know your who and your why. Targeting an audience is the first step in creating successful paid media campaigns. Remember, you...
How do you stay organized and productive in a world full of tasks fighting for your attention? I recently stumbled upon this article in Inc Magazine. It outlines the Japanese concept of kanban, which underpinned Toyota’s manufacturing process and has found its way into other applications, such as software development and personal time management. In short,...
Great content matters in a noisy, content-driven world. It can give your brand the edge you need to dominate your market. Even the savviest design and best user experience can be tainted by poor content. Here are some ways you can use content to stand out: Add value. Only share content that adds value. One...
Who are your customers? Really. Think about it. (“Everyone” is not an answer here.) Now how often do you talk to them? I’m not talking about marketing to them; I mean actually talking to them and getting to know them. In order to serve your customers well, you have to listen to and understand them. It’s...
We’re always keeping up with the latest updates and trends in marketing, so we decided it’s time to share some of that knowledge with you. Below you’ll find some of the latest in marketing that I’ve found particularly useful. Call it a ramble if you will. LinkedIn New Ad Platform Features: Custom audience/list upload targeting: similar to Facebook,...
When it’s time to get started on a new design, it can be tough to start from scratch. We all see cool designs that we love all the time, but it can be tough to find examples and inspiration when they’re needed most. That’s why our team turns to a few specific sites for inspiration...
When’s the last time you noticed a promotional email in your inbox and either immediately archived it or just ignored it completely? That probably happened today — maybe even within the last hour. We’re all inundated with messages, from text messages to radio to emails — the list goes on. As a business, there are...
