Sweet Ramblings

From branding to rambling.

Sweet Ramblings

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Friday Favorites – 3/22

Friday Favorites – 3/22

Bonnie is digging the clever way that Tupelo Honey handled a missing link on an email. “Good recovery! They forgot to link the offer to their special this weekend,...

Bringing Together Hotjar and Google Optimize

Bringing Together Hotjar and Google Optimize

Kraig talked about Hotjar. Bonnie talked about Google Optimize. Now I’m here to bring it all together. We’ve used Hotjar and Google Optimize separately for some time now. Hotjar...

Friday Favorites – 3/15

Friday Favorites – 3/15

Jason is loving BattlBox’s announcement on the delay of their subscription box this month. It’s quirky, it’s fun, and “heavens to Betsy” is it on brand. How could you...

Purpose Capacity

Purpose Capacity

I recently talked about the idea of growing your capacity. To recap, the equation for growing your capacity in life is P/PC – your production over your production capability. This allows you...

Friday Favorites – 3/8

Friday Favorites – 3/8

Mary is digging Starbucks’ new campaign. “Starbucks teased out their new Iced Cloud Macchiatos in a creative and relevant way. With how viral the oddly satisfying sand videos have...

Growing Capacity

Growing Capacity

In the introductory chapters of the 1987 book, 7 Habits of Highly Effective People, Stephen Covey talks about his equation for growing your capacity in life. It is simply:...

Friday Favorites – 3/1

Friday Favorites – 3/1

Lars shared this little JavaScript library from WOW.js with us. Check it out for yourself here. Kate reminded us this week of just how much a bad rebrand can...

Stop Writing So Much

Stop Writing So Much

I write a lot. If you’ve ever heard me tell a story, you know that I like to include all of the details. The same is true for my...

Friday Favorites – 2/22

Friday Favorites – 2/22

Amazon opened the first checkout-free grocery store and Jordan-Ann is here for it. After more than a year of testing, the store is now open to the public in...

Label Design: The Good, The Bad & The Noticed

Label Design: The Good, The Bad & The Noticed

We see label designs every single day. Many times, we don’t even know we see them. But when we do notice a label design, we REALLY notice it. Whether...