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Friday Favorites – 5/25

Friday Favorites – 5/25

Jordan-Ann loves the GIF used in this Adweek email. It’s super subtle and keeps it open so viewers continue reading. See the full email here. Kate loves these rules for drop-down menus vs radio buttons on a website. Full article here. This week, Morgan learned that 80% of all Instagram users follow at least one brand,...

Growing Your Business – 90 Days At A Time

Growing Your Business – 90 Days At A Time

As a staple at Syrup, we meet every 90 days with our marketing clients. These quarterly meetings are a time to step outside of the business and the day-to-day to look at the big picture. The objective of these meetings is to be reminded of our ultimate goal, see how the world has changed around...

Friday Favorites – 5/18

Friday Favorites – 5/18

Tricia loves Society6’s branding, especially in this email. Their customized social icons at the bottom of the email are the perfect touch! Kate is loving this MarketingProfs infographic that dives into how local search has evolved. It also talks about the importance of reviews in local searches. Did you know 93% of consumers read local reviews...

What You Need To Know About Gutenberg: The New WordPress Editor

What You Need To Know About Gutenberg: The New WordPress Editor

An exciting development in WordPress is coming in version 5.0 slated to launch later in 2018. A brand new editor, named Gutenberg, is going to change the way we build and interact with WordPress sites. WYSIWYG We have commonly referred to the content editor within WordPress as a WYSIWYG editor (What You See Is What...

Friday Favorites – 5/11

Friday Favorites – 5/11

Klaire received this Instagram DM from Eno and fell more in love with the company (if that was even possible). Their intentionality is amazing here. Most brands ignore mentions if they can’t respond to Instagram stories right away, but she loves this approach. This one really made Morgan‘s day. Not only is it her favorite...

Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start with vision. Marines, sports teams, civil movements… these are all teams that excel, because they are unified around a common mission. Often companies get formed around a...

Friday Favorites – 5/4

Friday Favorites – 5/4

Mary kind of loves everything about this landing page from Emma because they made the infographic the entire landing page. It’s eye-catching and made her read all the way through, so we call that a win. Read the full infographic here.  Jordan-Ann says she might be totally late to the game by just now signing...

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter Is Coming (in Facebook): 3 Ways Advertisers Can Prepare

Winter is Coming. Not in Westeros and not in Atlanta, but in Facebook. It’s no secret that the future of Facebook for advertisers is a bit uncertain at the moment, with the potential of regulation, privacy policy updates, and data breaches bringing a dark draft of apprehension on the horizon. Changes we’ve seen in Facebook...

Friday Favorites – 4/27

Friday Favorites – 4/27

Klaire received this welcome email from Grammarly and loved it. “They pulled me in immediately by making it seem like they were making a grammar mistake in the subject (it’s like they knew I would HAVE to open it), then they made me laugh after I opened it. Great way to show they know their...

Something in Common with Jeff Bezos: Conversations Over Presentations

Something in Common with Jeff Bezos: Conversations Over Presentations

If you are plugged into any one of the standard go-to business sources, you’ve likely come across conversations about Jeff Bezos’s 2018 Letter to Shareholders this past week. He has been publishing this letter every year since 1997, and in the same vein as Warren Buffett’s annual address, it’s become “must-read” material. This year certainly...