Sweet Ramblings

From branding to rambling.

Sweet Ramblings

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Friday Favorites – 11/16

Friday Favorites – 11/16

For developers: According to Lars, this app does so much heavy lifting and produces lightweight vector animations. Jordan-Ann loves how @atlmisfit is teasing out the appearance of Santa and the Grinch at Ponce City Market. “Design-wise, their feed is beautiful, and it also shows the history from the teasers from past few years. PLUS, they keep the mystery...

Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into how you can amplify your brand. This time, we’re talking about the rollout. Rolling out a new brand strategy and/or visual identity presents a critical opportunity...

Friday Favorites – 11/9

Friday Favorites – 11/9

Regal Cinemas rebranded and Dillan is really into it. Kraig says this Reese’s Halloween Candy Converter idea is great. “I still have 39.8 pounds I’m gonna hold onto, just in case they drop this off close.” Facebook Business caught Jordan-Ann‘s attention with a local favorite in her Instagram feed this weekend: Mary thought this was a creative effort by Facebook to...

Instagram Followers and Engagements: Quality or Quantity?

Instagram Followers and Engagements: Quality or Quantity?

There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often, that gets equated to having the most followers and engagements rather than the right followers and engagements. Many tend to look at it as quantity over quantity, but...

Friday Favorites – 11/2

Friday Favorites – 11/2

Mary‘s pumped that Facebook finally launched their attribution solution and “it has the potential to show a lot more value to how Facebook contributes across the user journey. Plus, it has some capabilities to connect with Google Ads to see how they work together. ‘The reports offer cross-device conversion visualizations, insights into purchases resulting from paid,...

5 Creepy Marketing Tactics Worth Trying

5 Creepy Marketing Tactics Worth Trying

Disclaimer: get ready for some real punny twists on marketing tactics. There’s nothing better than having a little fun around Halloween, so to get the party started I figured I would share some spooky marketing tips. Not like the “Yikes! Facebook knows everything about me” spooky…well, maybe that’s exactly what I mean. 1. Screech. Make...

Friday Favorites – 10/26

Friday Favorites – 10/26

Have you heard about Instagram’s new Nametag feature? Klaire says, “Okay, this is cool. You can scan people’s name tags or send them your name tag through text/etc., then it’ll automatically pull up your profile and ask them if they want to follow you.” Here are the details. Kate Really likes the “choose your own journey” approach PayPal...

Eradicating Artificial Harmony with Daily Debriefs

Eradicating Artificial Harmony with Daily Debriefs

Continual improvement runs deep in the veins of Syrup. From the work we do to the process of creating it, down to the people on the team themselves. Nothing in this business goes long without the lens of continual improvement fixed over it. Recently that lens focused in on our team communication. We have a close team....

Friday Favorites – 10/19

Friday Favorites – 10/19

Bonnie says, “EVERY platform needs a page like this. Even for the simplest of actions. These videos save so much time for people that have to learn new platforms regularly and saves us from having to dig through help articles and support chats.” Tricia found this via the Morning Brew. “It’s a ‘phone away from phone’ that...

Annual Planning: The 1, 3, & 10

Annual Planning: The 1, 3, & 10

The 4th quarter of every year represents both the final push to complete all your goals for the year as well as a chance to set and clearly define new ones for next year. It’s the time for annual planning. If you’re already done, just getting started, or somewhere in between, here are some things...