Sweet Ramblings

Sweet Ramblings

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90 March With 2020 Vision

90 March With 2020 Vision

The start of a new year (and a new decade at that!) is a time full of vision and motivation for the opportunities ahead. It’s likely that you’ve finalized...

Return on Delegation

Return on Delegation

I recently got to spend some time chatting with Dan Sullivan, Founder of Strategic Coach and the 10x program. Dan didn’t mince words when he talked about leaders that...

The Yin & Yang of Using LinkedIn for Your Business

The Yin & Yang of Using LinkedIn for Your Business

Between all the social media platforms out there, LinkedIn comes in strong as both my personal and professional choice for where I spend a good chunk of my screen...

What is Caching and How Can it Speed Up your WordPress Website to Drive Conversions?

What is Caching and How Can it Speed Up your WordPress Website to Drive Conversions?

Faster websites mean more conversions. As previously written, a high-value way to speed up your WordPress site is with image compression. It’s simple to implement and can significantly speed...

Building a Website with your Customers in Mind

Building a Website with your Customers in Mind

It seems obvious, doesn’t it? That you should build your website with your customers in mind. But I’ve seen far too many websites that focus on the company themselves,...

Three Things Your Brand Needs (Besides a Logo)

Three Things Your Brand Needs (Besides a Logo)

When building a brand, there’s more to think about than just a logo. While it is very important, there’s a lot more that comes into play than just having...

4 Reasons Why We Love WordPress

4 Reasons Why We Love WordPress

At Syrup we build custom websites on WordPress, a very popular Content Management System (CMS). In fact, according to a survey published by Netcraft, 34% of the internet is...

What is Marketing Capital?

What is Marketing Capital?

Every day, I wake up ready to face one central challenge: How do small companies grow?  This question takes many forms and has issues big and small as the...

All About the Champion Stage

All About the Champion Stage

We’ve all seen it. That angry one-star Google review that’s accompanied by text that iterates the ONLY reason that the business is getting one star is because it’s required...

Ensuring Effective Website Conversion Tracking

Ensuring Effective Website Conversion Tracking

I’m sure you’re familiar with the phrase “garbage in, garbage out.” It’s the idea that poor quality input will always produce poor quality output. In the digital marketing world,...