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Real Business Lessons From This Year’s FIFA World Cup

Real Business Lessons From This Year’s FIFA World Cup

Congrats, France! Man, this FIFA World Cup certainly did not disappoint. From small countries beating perennial powerhouses to teams breaking decade-long curses, to flopping (oh so much flopping), it has been a tournament to remember. Now that it’s over, let’s take a look at some lessons we can learn from this year’s World Cup. What...

Friday Favorites – 7/13

Friday Favorites – 7/13

Instagram is taking steps to help us spend less time aimlessly scrolling through our phones, and will even tell us when it’s time to put our phones down. Klaire loves that they’re getting ahead of this movement and offering a solution to the problem (even if they had a hand in creating that problem in...

Keeping an Eye On Email Design Trends

Keeping an Eye On Email Design Trends

As one of the earliest forms of digital marketing, email has amazingly stood the test of time. And for those of us that work with email on a daily basis, seeing growth in email design trends shows us that email is here to stay. That’s why when opting-in for a brand’s newsletter, I’m looking for...

Friday Favorites – 6/29

Friday Favorites – 6/29

Kate is loving UberConference’s new website. “Love that it hits you right away with how they’re different/better. They have tons of nice branded visual touches like the coffee cup, pins, and screenshots, plus it’s a super clean layout with large text.” Check it out! Mary found a good overview of the new responsive search ads for Google. “Just Do It”...

Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup, we help companies articulate their Core Focus. This includes all the goodness above and a few other critical components… but then what? We teach our clients...

Friday Favorites – 6/22

Friday Favorites – 6/22

Klaire is really loving this article, especially the part that says, “content marketing should either help people enjoy their lives more or do their jobs better.” Check out the full article from Contently (Poliakov’s Pyramid of Engagement Will Make Your Content Strategy Better) here. Our whole team is excited about Instagram’s newest feature (and separate app), IGTV. Check...

Blogging Tips for Small Businesses

Blogging Tips for Small Businesses

If you think your small business can thrive without blogging regularly, think again. According to Social Media Today, “companies who blog get 97% more links to their website in comparison to those who don’t blog.” We all know getting more links to our website means more exposure, more leads, and more conversions. But how do...

Friday Favorites – 6/15

Friday Favorites – 6/15

Jordan-Ann is loving this Budweiser advertising campaign…that actually isn’t about beer at all. See the full campaign from Adweek here. Kate has been all about website designs that build trust. This article relates building trust digitally to in-person human interaction. While it’s speaking to app design, it’s still full of great pointers for any work...

Drop Your Pin Before You Depart

Drop Your Pin Before You Depart

This is not a new idea. But I hope this is either a reminder or an introduction. As best I can tell this concept started with the 1:60 or 60:1 rule in aviation. The rule is this – A pilot traveling just 60 miles will be off target one mile with only a 1-degree mistake...

Friday Favorites – 6/8

Friday Favorites – 6/8

After seeing this app was voted Apple’s App of the Year, Jordan-Ann downloaded it. The Elevate – Brain Training app is presented well in the app store with balanced images to show off the app along with testimonials for validation. After downloading, the initial onboarding screens are beautiful as well! See it for yourself and download Elevate here.  This...