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How to Give Designers Effective Constructive Criticism

How to Give Designers Effective Constructive Criticism

Ew, that’s ugly! Try purple. Working as a designer in a fast-paced agency has its challenges. Not only do we have limited time to be creative, but our job relies on us producing work every day. There are many articles, books, and classes I leverage to stay productive and be the best designer I can...

Friday Favorites – 12/8

Friday Favorites – 12/8

SEC Shorts does it again – and Morgan‘s loving it: Kate is on the hunt for this guy so she can become his best friend (anyone have any leads?): A post shared by DawgsOnTop (@dawgsontop) on Dec 6, 2017 at 10:41am PST Mary is already preparing her first Vine back: v2 pic.twitter.com/JkzE1CULSV — dom hofmann (@dhof)...

Protect Your Brand

Protect Your Brand

What does it mean to “protect the brand”? In the beginning of my career, one of my mentors taught me that my #1 priority as an account manager was to “protect the brand” for my clients. Today, if you search “how to protect your brand,” you’ll get a lot of results for trademarking, patents, etc....

Friday Favorites – 12/1

Friday Favorites – 12/1

Bonnie‘s childhood dreams are coming true: Kate is getting into the Christmas spirit: Jason is STILL laughing about the MARTA bus photobomb: Today’s Georgia Dome implosion isn’t the first time the MARTA bus had terrible timing pic.twitter.com/pNSyY5fPQf — Sports Illustrated (@SInow) November 21, 2017 …And so is Kate: Today’s Georgia Dome implosion isn’t the first time the...

How to Find the Perfect Timing for Your Email

How to Find the Perfect Timing for Your Email

In a single day in 2017, an estimated 269 billion emails are sent. 269 BILLION and yours is just 1 of them, which means you need to do everything you can to make yours count. Something that often gets overlooked in the email process is timing. It’s fairly standard to A/B test subject lines, content,...

The Process Power Struggle: Confessions of a Process Addict

The Process Power Struggle: Confessions of a Process Addict

I have a confession. I’m a process addict. I’m all about going with the flow and being adaptable, but when I find a process that works (you know, the “right way” to do something), it’s tough for me to stray away from that (you can ask my husband how tough it was for me to...

Friday Favorites – 11/16

Friday Favorites – 11/16

Morgan is happy someone finally put her thoughts on the CMAs into words: Jordan-Ann is taking a trip down American Idol memory lane to see where it all started: Klaire has all the feels over an emotional Jimmy Fallon: Read the full story here Tricia is ready to feel like she’s flying again when Titanic comes back to theaters: Klaire‘s childhood...

The Most Important Point in “How to Create Advertising that Sells”

The Most Important Point in “How to Create Advertising that Sells”

David Ogilvy is a marketing and advertising legend. He founded Ogilvy & Mather in 1948 and help build some of America’s most prolific brands (to name a few: American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, and Maxwell House). He was most renowned for his copywriting and for focusing on producing work that built long-term...

Friday Favorites – 11/10

Friday Favorites – 11/10

This pep rally has Morgan pumped up (she might even try to learn this routine, too): Mary struck childhood gold when she found her favorite old Disney Channel games: Jordan-Ann has been loving everything by this musician these days: Jason will never forget this view of the blackout at Kinnick stadium: Mary has seen a lot of animoji karaoke...

Remember Who You Are

Remember Who You Are

Recently we made a key new hire to our team. After about a week she made a comment, “Syrup is the unicorn of the agency world.” There was a lot behind her comment, but she was referring to the fact that on the spectrum of processes to creativity, we choose both. And on the spectrum...