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5 Things Every Marketing Professional Should Know

5 Things Every Marketing Professional Should Know

Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day. Service is the action of helping or doing work for someone. We believe small companies are underserved, which is why we strive to serve them through...

Why Losing Matters More Than Winning

Why Losing Matters More Than Winning

Let me ask you a question. I want you to be honest with yourself. Which has a greater impact on you: a win or a loss? After a big game, are you happier when your team wins or are you more dejected when they lose? Which outcome has the greater impact on you personally? What...

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

We see it all the time: businesses get caught up in trying to reach as many potential customers as possible, but miss out on reaching the right customers. The reality is that most businesses don’t know who their ideal customers are. Most businesses don’t know who their ideal customers are. If you know who these...

#StickyTools Episode 1: Hotjar

#StickyTools Episode 1: Hotjar

I’m kinda a tool junky. I like improving processes and creating efficiency — and I love finding tools that help me do those things! So, welcome a new “category” of Syrup blogs: #StickyTools — tools I either use myself or tools we’ve collectively tested here at Syrup that have become “sticky” enough to stay around....

Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work

Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work

Asana.  And no, I’m not talking about Asana the productivity kind (which we use here at Syrup and highly recommend), but the yoga kind. Asana comes from the root word ‘as’ meaning to sit quietly. Asana means to sit quietly. This word never had a huge impact on my life until I started digging into my...

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Marketing Lessons from The Best & Worst Super Bowl LI Commercials

Super Bowl LI was full of both good and bad. While I’m not quite ready to talk about the game just yet, it’s time to talk Super Bowl ads. Here are the best, the worst, and the marketing lessons we can all learn from them. The best: Bai: Definitely a crowd favorite (and not just because of JT)....

Friday Favorites – 2/3 | Falcons Friday Edition

Friday Favorites – 2/3 | Falcons Friday Edition

Kate is trusting in the Brotherhood: Kraig says the bobblehead doesn’t lie: This guy has been watching @AtlantaFalcons for 42 years. I asked if we were getting him a ring Sunday.. #RiseUp  #inbrotherhood pic.twitter.com/izhZgOgkgq — Kraig Guffey, CBJ (@kraigguffey) February 3, 2017 Klaire is looking forward to seeing Dirty Bird Lager on the shelves: Morgan is still...

The Atlanta Falcons and Unexpected Wins in Marketing

The Atlanta Falcons and Unexpected Wins in Marketing

  The other day I was reading an article in the Boston Globe – “It’s hard to get pumped up about a Super Bowl against..Atlanta.” Basically the author, Dan Shaughnessy, is annoyed because it’s JUST Atlanta vs. his New England Patriots, and he feels that makes for one boring Super Bowl. “This will be like...

Friday Favorites – 1/27

Friday Favorites – 1/27

Dillan is noticing a new trend this year: Morgan is loving the irony: Kevin is in awe over the power of the pups: Kate — and every mom, ever — are giving Falcons guard Andy Levitre’s wife, Katie a huge round of applause: Klaire is siding with GQ on this one:

Why Your Customers Matter

Why Your Customers Matter

A few years ago, I had the opportunity to meet Jimi Letchford, Brand Manager of CrossFit, and hear him speak on the role marketing plays in the brand. As an avid CrossFitter, I was pumped and had a ton of questions. But most of my questions weren’t baked in all the excitement — I was on the...