The Value of Validation and Testimonials on your Website
Your website is a place for you to tell your story. Adding validation to that allows someone else to validate that story (and even tell their own story about...
How to Take a Unique Message to Your Unique Audience: Part 2
In part 1, we talked about how many folks can fall into the “clever message” trap of marketing, devoting resources and time into an exercise that often leaves us...
How to take a Unique Message to Your Unique Audience: Part 1
With the amount of information we are all exposed to each day, the power of your marketing message lies in its uniqueness to the audience you are speaking to....
Refreshing Our Own Brand
Not too long ago, we rolled out a refresh to our existing Syrup brand. That refresh included subtle things like adding new colors to our color palette, upgrading our...
2 Facebook Targeting Options You Might Be Missing
Facebook has undergone multiple changes when it comes to their user targeting methods, especially recently. However, a few methods have stuck around that you may not realize. There are...
Dear Market: How Your Emotions Hurt Buying Decisions
Dear Market, I hope you read this and know it is coming from a place of love. There is something you need to know about yourself. Sometimes you let...
Friday Favorites – 8/9
Klaire is a big fan of National Park Service’s voice on Instagram. “They grab your attention with an awesome photo or video plus a funny or witty first line,...
Image Compression – The Easiest Way to Speed up Your WordPress Site
If your WordPress site has large imagery on it, the best thing you can do to reduce page abandonment and help SEO is to compress your images. How Does...
Friday Favorites – 8/2
Jason is loving this simple but effective ad from WP Engine. “This ad has a great educational message (plus we recommend them)!” One of our amazing clients showed up...
5 Benefits of Using Facebook Groups for Your Small Business
Facebook is changing. And unless you’re at the forefront of the change, your business could suffer. We like to tell our clients (and ourselves) how important it is to...
