From branding to rambling.
Jordan-Ann found this menswear company out of San Fran that just launched an app that makes wardrobe recommendations based on the user’s Spotify data. Check out this article with all the deets on Eison Triple Thread FITS. Of course, Klaire‘s favorite thing this week included puns. “Boxed is on a roll with all these puns. Way to add...
Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do It (Nike) Think Different (Apple) Can You Hear Me Now? (Verizon) Finger Lickin’ Good (KFC) I could honestly go on and on sharing memorable taglines. And...
Jason has been excited about this article all week long. Not only is it great because we are champions of small companies, but according to Jason, “the dude in the picture is BA.” Read Small business optimism surges to highest level ever, topping previous record under Reagan here. Klaire loves everything about REI’s homepage right now. “Every bit...
Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals with that pitch is like digging a hole in quicksand. In business, your value proposition is the great X multiplier. Nothing can create more momentum than...
Kate is loving how the Falcons scrubbed their Instagram page and started fresh with some great graphics and videos for the new season. Klaire loves how personal this email is, but how SouthWest subtly up-sells throughout. A great way to show appreciation and encourage people to be long-term customers. Bonnie is really impressed by Red Brick’s...
If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly what you want to say, only to find out that you’re at 141 of 140 characters, and you’ve already consolidated with as many contractions & symbol...
“I’ve been hearing great things about this podcast and it’s not just for men!” – Jordan-Ann Kate found some shocking statistics about clean offices this week. “A clean office can boost your productivity! Check out this interesting Harvard study on how a cluttered space can reduce your ability to solve problems and be productive. Plus, it gives...
As I sat down to write this blog post, I stared at a blank screen for far too long – what do I write about?? I found myself wondering what our audience (that’s you!) would want to know. But again, writer’s block. But then I realized the very answer was right in front of me....
The New York Public Library began posting entire novels to Instagram Stories, and we’re loving it. “So smart and well thought out (down to the “thumb here” area).” – Morgan “So interactive too!! The “thumb here” icon changes on each page and creates a flipbook effect. Example for Alice in Wonderland: a teapot pours all of...
“Taking your unique message to your unique audience” If you’ve ever been in a sales meeting with Syrup, you’re likely to have heard that phrase at some point. It’s how we define Connect, the first stage of our marketing funnel. You have to do a host of things right in this step in order to...
