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3 Sure Signs it’s Time to Refresh Your Logo

3 Sure Signs it’s Time to Refresh Your Logo

Is your logo a good representation of your brand? Is it clear, recognizable, and modern? If you’re having any doubts, it may be time for a refresh. 95% of communication is nonverbal – so, what are you telling the market with that logo of yours? Here are 3 ways to know it’s time for a...

Friday Favorites – 10/13

Friday Favorites – 10/13

Morgan can relate to Tyler Perry in this interview (PAW PATROL EVERYWHERE): Morgan is also jamming out with Miley Cyrus and James Corden to get away from Paw Patrol: Jordan-Ann is watching this for Friday the 13th: This playlist is giving Bonnie life: Kraig feels the same way about Peyton Manning (click on the picture to hear...

Evaluating Consumer Trust in Your Company

Evaluating Consumer Trust in Your Company

Folks – we have a trust problem. Take a look at these stats from a Harvard Business Review article: For the first time in the 17 years of the survey, The Edelman Trust Barometer saw a decline in trust across all 4 major societal institutions of Government, Business, NGOs, & Media. Two-thirds of the 28...

Friday Favorites – 10/6

Friday Favorites – 10/6

JordanAnn is looking at something called a Zoomie on Reddit – I’ll be honest, never heard the word once in my life. Morgan is letting you know that CHICK-FIL-A DON’T PLAY – when it comes to customer service.                 Lars finds out that Moms really are everywhere! Becca...

The Triangle of Awesome

The Triangle of Awesome

The sport of business is hard. Sometimes it’s really hard. It’s not always fun, profitable or rewarding. Not everyone makes it. So what if you could make the game even harder on yourself? Is that something you might be interested in? I give you what I have coined The Triangle of Awesome. It’s not really...

Friday Favorites – Watch out!    It’s Back – 9/29

Friday Favorites – Watch out! It’s Back – 9/29

Well, we took a little break from Friday Favorites and realized that our lives just weren’t as full without them! I imagine you are feeling the same – so without furth adieu: Kraig wants to remind the world that there are some things you can’t un-see. Check it out: Nick Cage as Characters in Game...

How 6 Hat Thinking Improved our Brainstorms

How 6 Hat Thinking Improved our Brainstorms

I recently introduced the team to Six Hat Thinking as a way to improve our brainstorms and how we think about issues. Six Hat Thinking is a system that was designed by Edward de Bono. It’s used in group discussions, brainstorms, and individual thinking that includes, you guessed it, six different “hats.” This new way of...

5 Things You Need to Know About Social Media

5 Things You Need to Know About Social Media

How do you know what’s right and what to prioritize when it comes to social media for your brand? While every social media strategy should be unique and based on the individual brand, the customers, and the overall goal, there are a few things every brand can benefit from knowing. Here are 5 things you need...

How to Live Out Your Values

How to Live Out Your Values

At Syrup, our values are: Love, Steward, Create, and Engage. In our office, I see how our team is living out these values for our clients every single day. Next time you’re in the office, randomly ask one of us what our values are. They’re so integral to how we operate that it will without hesitation roll...

Ask the Hard Questions

Ask the Hard Questions

Asking the hard questions is–well, tough. Especially for people pleasers. But here is why I think that the extra effort is well worth it...