Friday Favorites – 5/17
This Heineken ad caught Bonnie’s attention this week. “I really have to hand it to Heineken. The effort that goes into creating relevant ads like this for major cities...
3 Takeaways From My First Website Design
What do parachutes, voicemails, and the color purple all have in common? Well, nothing really, besides the fact that they’re all a part of the website I had the...
Friday Favorites – 5/10
Klaire is loving Epicurious’ use of Instagram Stories. “I’m a big fan of how Epicurious used Instagram stories to promote an article of theirs. Their quick, digestible highlights told...
Tips on Garnering Competitive Intelligence for your Facebook Ads
Before entering the marketing world, I saw Facebook ads exactly as they were. Sponsored posts. Branded content. They would come across in my feed, I’d notice them or maybe...
Friday Favorites – 5/3
This email caught Bonnie’s attention this week. “Usually, when you sign up for giveaways, you’re opted-in to all the newsletters associated with the company. This guy immediately put my...
Be Creative for Yourself, Not Just for Your Work
My job allows me to be creative every single day. I’m very grateful for that, but I’ve recently realized that it’s inadvertently caused a major problem for me: I...
Friday Favorites – 4/26
Morgan is loving the CTA on this Pottery Barn email. “Watch how they draw attention to the CTA. I love how it’s subtle, but works.” We’re big GoT fans...
Tips for Rolling Out a New Brand
In March, WW (formerly Weight Watchers) watched their stock plummet 30% after reporting a poor fourth quarter performance including massive declines in membership. What caused such a shocking drop...
Advertise Where Your Audience is
A couple of days ago I had the Chrome Javascript Console open, as is often the case, when I opened Gmail. A plugin that I had tried a while...
Friday Favorites – 4/12
Budweiser’s tribute to Dwyane Wade had Morgan in tears. “This video is incredible (and a tear jerker). Bravo to Budweiser. This is how sponsorships should be done.” Kraig is...