From branding to rambling.
Great content matters in a noisy, content-driven world. It can give your brand the edge you need to dominate your market. Even the savviest design and best user experience can be tainted by poor content. Here are some ways you can use content to stand out: Add value. Only share content that adds value. One...
Who are your customers? Really. Think about it. (“Everyone” is not an answer here.) Now how often do you talk to them? I’m not talking about marketing to them; I mean actually talking to them and getting to know them. In order to serve your customers well, you have to listen to and understand them. It’s...
We’re always keeping up with the latest updates and trends in marketing, so we decided it’s time to share some of that knowledge with you. Below you’ll find some of the latest in marketing that I’ve found particularly useful. Call it a ramble if you will. LinkedIn New Ad Platform Features: Custom audience/list upload targeting: similar to Facebook,...
When it’s time to get started on a new design, it can be tough to start from scratch. I see designs I love all the time, but I don’t always have examples and inspiration in front of me when I need them most. That’s why I turn to a few specific sites for inspiration every...
When’s the last time you noticed a promotional email in your inbox and either immediately archived it or just ignored it completely? That probably happened today — maybe even within the last hour. We’re all inundated with messages, from text messages to radio to emails — the list goes on. As a business, there are...
Most businesses by now know they need to have a presence and be active on social media (and if you don’t, we need to talk). There are more than 40 billion small business pages currently active on Facebook according to Forbes. But there is one thing that I think most brands are missing, and it’s...
As I see it, there are three basic categories where sales opportunities originate: Existing customers Inbound (I’m using this term in a broad sense to include web leads, referrals, and opportunities you happen to come across being in the market.) Target markets If that is even loosely true, then a productive question is how are...
Social media is changing the way we’re reaching, connecting with, and staying in front of our audiences. If your brand is not active on social media, you’re missing out on reaching your audience and people begin to question your validity. “Being active” simply means keeping your accounts updated and fresh, posting your own content regularly, and...
These days, it feels like everyone and everything in your business is demanding time and resources. Let’s face it, your company’s website is the last thing on your list. However, in this growing digital age, your brand’s web presence can make or break you. Websites are playing a huge role in people’s decision-making, and with...
I recently had the opportunity to attend Creative South, a conference for designers. Each speaker had a valuable message, but Erik Reagan’s message on failure and success really hit home for me. “Failure isn’t fatal…unless you are skydiving” – Erik Reagan I often find myself going through spurts of feeling like my design work is not...
