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4 Signs It’s Time to Update Your Website

4 Signs It’s Time to Update Your Website

These days, it feels like everyone and everything in your business is demanding time and resources. Let’s face it, your company’s website is the last thing on your list. However, in this growing digital age, your brand’s web presence can make or break you. Websites are playing a huge role in people’s decision-making, and with...

Failure Isn’t Fatal | Success Lessons From Creative South

Failure Isn’t Fatal | Success Lessons From Creative South

I recently had the opportunity to attend Creative South, a conference for designers. Each speaker had a valuable message, but Erik Reagan’s message on failure and success really hit home for me. “Failure isn’t fatal…unless you are skydiving” – Erik Reagan I often find myself going through spurts of feeling like my design work is not...

#StickyTools Episode 2: CallRail

#StickyTools Episode 2: CallRail

#StickyTools are the tools that I either use myself or that we’ve collectively tested here at Syrup that have become “sticky” enough to stay around. That doesn’t mean every tool is perfect — test them yourself! We find they add enough value to be worth it. For episode 2 (read episode 1 here if you missed...

3 Ways to Jumpstart Growth for Your Business

3 Ways to Jumpstart Growth for Your Business

Sustainable growth is earned the hard way. There are no shortcuts. You need strategies, tactics, systems, processes, and enough time to allow these things to bear fruit. However, there are several methods for creating short-term boosts. Here are three ways to jumpstart growth for your business: Wake up your “Sleeping Beauties.” Do you have past clients that...

Selling is Serving: 4 Ways You Can Serve the Market through Selling

Selling is Serving: 4 Ways You Can Serve the Market through Selling

Selling is serving. This is something that I’ve believed deep in my heart for quite a long time, but I understand it’s probably not the prevailing view. In an attempt to persuade my team here at Syrup of this truth, I have an exercise that we go through. I start by asking team members to...

5 Things Every Marketing Professional Should Know

5 Things Every Marketing Professional Should Know

Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day. Service is the action of helping or doing work for someone. We believe small companies are underserved, which is why we strive to serve them through...

Why Losing Matters More Than Winning

Why Losing Matters More Than Winning

Let me ask you a question. I want you to be honest with yourself. Which has a greater impact on you: a win or a loss? After a big game, are you happier when your team wins or are you more dejected when they lose? Which outcome has the greater impact on you personally? What...

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

We see it all the time: businesses get caught up in trying to reach as many potential customers as possible, but miss out on reaching the right customers. The reality is that most businesses don’t know who their ideal customers are. Most businesses don’t know who their ideal customers are. If you know who these...

#StickyTools Episode 1: Hotjar

#StickyTools Episode 1: Hotjar

I’m kinda a tool junky. I like improving processes and creating efficiency — and I love finding tools that help me do those things! So, welcome a new “category” of Syrup blogs: #StickyTools — tools I either use myself or tools we’ve collectively tested here at Syrup that have become “sticky” enough to stay around....

Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work

Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work

Asana.  And no, I’m not talking about Asana the productivity kind (which we use here at Syrup and highly recommend), but the yoga kind. Asana comes from the root word ‘as’ meaning to sit quietly. Asana means to sit quietly. This word never had a huge impact on my life until I started digging into my...