Sweet Ramblings

Sweet Ramblings

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4 Reasons Why We Love WordPress

4 Reasons Why We Love WordPress

At Syrup we build custom websites on WordPress, a very popular Content Management System (CMS). In fact, according to a survey published by Netcraft, 34% of the internet is...

What is Marketing Capital?

What is Marketing Capital?

Every day, I wake up ready to face one central challenge: How do small companies grow?  This question takes many forms and has issues big and small as the...

All About the Champion Stage

All About the Champion Stage

We’ve all seen it. That angry one-star Google review that’s accompanied by text that iterates the ONLY reason that the business is getting one star is because it’s required...

Ensuring Effective Website Conversion Tracking

Ensuring Effective Website Conversion Tracking

I’m sure you’re familiar with the phrase “garbage in, garbage out.” It’s the idea that poor quality input will always produce poor quality output. In the digital marketing world,...

The Secret to Brand Authenticity

The Secret to Brand Authenticity

Does your brand have a cause that it’s passionate about? Do you and your employees volunteer or support a cause in other ways? If so, are you communicating about...

Asana vs Monday – Are You Using the Right Project Management Tool for Your Business?

Asana vs Monday – Are You Using the Right Project Management Tool for Your Business?

If you are in any type of project management role at your company, I’m willing to bet you’ve seen an ad for the new project management tool on the...

Would You Buy From You?

Would You Buy From You?

Would your name entice? Would your message resonate? Would your social attract? Would your design create credibility? Would your marketing connect? Would your website convert? Would your onboarding impress?...

Why Your Logo May be Limiting Your Business

Why Your Logo May be Limiting Your Business

There was once a day when businesses could get away with a fairly static branding system. A logo was used on a business card and maybe some signage, but...

Using Google to Tell Your Story

Using Google to Tell Your Story

Help! There’s a negative article about my company that keeps appearing in Google search results. How do I get rid of it?  My competitors are appearing in results when...

The Value of Validation and Testimonials on your Website

The Value of Validation and Testimonials on your Website

Your website is a place for you to tell your story. Adding validation to that allows someone else to validate that story (and even tell their own story about...