Marketing built around your business objectives

Each month, Syrup’s B2B marketing retainer includes strategic planning, content creation (blog posts, emails, landing pages, social), paid media management across search and social, website updates and conversion optimization, marketing automation workflows, and performance reporting tied to pipeline metrics. You’re working with a dedicated team that plans, executes, and optimizes — not just reports on what happened.

We start by understanding your revenue targets, ideal customer profile (ICP), and current market position. From there, we map the channels, content, and campaigns needed to drive qualified pipeline, not just traffic. Every tactic ties back to a measurable business outcome, whether that’s increasing marketing-sourced opportunities, shortening deal cycles, or reducing cost per acquisition.

Paid search, paid social, content, email, SEO, AEO and website optimization. We mix channels so your buyers see one clear story everywhere.

Syrup measures performance through monthly reporting and quarterly strategic reviews, tracking KPIs that matter for B2B growth: marketing-sourced pipeline, cost per qualified lead, cost per opportunity, conversion rates at each funnel stage, and marketing-influenced revenue. You’ll always know what’s working, what we’re testing, and where we’re reallocating budget to maximize ROI.

We align with your sales team on messaging, lead qualification criteria, and handoff processes so marketing-generated leads convert faster and fewer opportunities fall through the cracks. That includes shared KPIs, feedback loops on lead quality, and coordinated outreach around key campaigns. Better sales-marketing alignment means shorter deal cycles and higher close rates.

Yes. We create blog posts, emails, landing pages, social posts, and more. Everything ties back to your strategy and ICP.

Syrup’s paid media strategy is built to drive qualified B2B leads, not just clicks. It includes audience targeting based on your ICP, offer and messaging strategy, ad creative development, A/B testing across audiences and placements, landing page optimization, and ongoing budget allocation based on what’s actually generating pipeline. We manage paid search (Google Ads) and paid social (LinkedIn, Meta) and report on cost per qualified lead and cost per opportunity.

Most B2B companies begin seeing measurable traction within 60 to 120 days of launching a sustained marketing effort. Paid media tends to generate leads faster (within 30–60 days), while organic content, SEO, and AEO efforts compound over 3–6 months. Full pipeline impact, where marketing consistently contributes to closed revenue, typically takes 6–12 months depending on your sales cycle length and starting point.

Each month, we review performance data and run tests across messaging, audience targeting, ad creative, and landing pages. We analyze which combinations are driving the lowest cost per qualified lead and highest conversion rates, then reallocate budget accordingly. This iterative optimization is how we consistently improve pipeline efficiency over time — small, data-informed adjustments compound into significant performance gains.

Pricing varies based on scale & complexity, but a typical Marketing Services client engagement ranges from $6-14K/month.