
Meet the team
Meet Paiton
Paiton keeps the marketing engines for Syrup clients running smoothly, from building and reporting on campaigns to connecting platforms and data. As Senior CRM and Automation Specialist, she bridges strategy and execution across Email, Paid, and Web, helping clients turn insight into impact. When she’s not automating something, you’ll probably find her lost in a book, watching anime, gaming, or off-grid somewhere with her husband & three dogs.
Articles from Paiton

Mar 31, 2026
By Paiton McDuffie
How GA4 Improves (and Complicates) B2B Measurement

Mar 17, 2026
By Paiton McDuffie
Analytics Changes CMOs Can’t Afford to Ignore

Feb 24, 2026
By Paiton McDuffie
How Data, AI, and Privacy Are Reshaping Modern B2B Marketing

Feb 3, 2026
By Paiton McDuffie
How Gmail’s Gemini Updates Are Changing Email

Jan 27, 2026
By Paiton McDuffie
How To Build Better Dashboards In Your CRM
Aug 26, 2025
By Paiton McDuffie
Email Isn’t Dead, Your Strategy Is
Jul 15, 2025
By Paiton McDuffie
Mastering the Art of Personalization in B2B Marketing
Jun 17, 2025
By Paiton McDuffie
Stripo: The Good and the Bad
Apr 22, 2025
By Paiton McDuffie
When to Consider Using an Industry-Specific CRM

Jan 21, 2025
By Paiton McDuffie
Steps to Increase Your B2B Email Open Rates
Nov 5, 2024
By Paiton McDuffie
Sales Emails vs Marketing Emails
Sep 3, 2024
By Paiton McDuffie