A Story of Refining Focus

by Kraig Guffey | Feb 9, 2021

One of my favorite movies of all time is The Patriot. Over the holiday break, I found myself watching it for the first time in years, so maybe that is why this analogy came to mind as I sat down to write one of the most exciting blog posts I’ve written at Syrup.

Aim small, miss small.

In the film, Mel Gibson’s character is teaching his young sons how to fire their weapon in an attempt to free their brother/son from his captors.

He says, “Aim small, miss small.”

Over the last 18 months we’ve been making the focused effort on aiming smaller, fully focused on exclusively serving B2B companies.

As a leadership team at Syrup, we ask, “are we aiming small enough?” Small enough that we can be focused enough to be the best at serving our target audience.

One of the most preached lines at Syrup internally and to our clients externally is the definition of Connect, the first stage in our Funnel Framework. Connect: Take your unique message to your unique audience.

It got me thinking – the power of focusing on a refined unique audience has the same heart as “aim small, miss small.”

We focus on a unique audience so we know where to point our resources. 

We focus on a unique audience so we can craft a message that is uniquely suited for them. 

When we aim small with our audience, we miss small with our message (that is if we miss at all 😉 ). 

When we aim small with our audience, we miss small on delivering a service uniquely suited to help them win. 

When we aim small with our audience, we miss small with our opportunities to further our expertise in solving problems specific to them.

Refining your focus can be such an energizing experience! 

So now may be a great time to ask yourself – am I aiming small enough?

About the author

 by Kraig Guffey

Posts by this author