Category: Brand Strategy

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Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into how you can amplify your brand. This time, we’re talking about the rollout. Rolling out a new brand strategy and/or visual identity presents a critical opportunity...

Annual Planning: The 1, 3, & 10

Annual Planning: The 1, 3, & 10

The 4th quarter of every year represents both the final push to complete all your goals for the year as well as a chance to set and clearly define new ones for next year. It’s the time for annual planning. If you’re already done, just getting started, or somewhere in between, here are some things...

What’s the Big Deal About Taglines Anyway?

What’s the Big Deal About Taglines Anyway?

Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do It (Nike) Think Different (Apple) Can You Hear Me Now? (Verizon) Finger Lickin’ Good (KFC) I could honestly go on and on sharing memorable taglines. And...

Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals with that pitch is like digging a hole in quicksand. In business, your value proposition is the great X multiplier. Nothing can create more momentum than...

What Does Your Unique Message Look Like?

What Does Your Unique Message Look Like?

“Taking your unique message to your unique audience” If you’ve ever been in a sales meeting with Syrup, you’re likely to have heard that phrase at some point. It’s how we define Connect, the first stage of our marketing funnel. You have to do a host of things right in this step in order to...

The Importance of Color in Branding

The Importance of Color in Branding

Color is important. Color is crucial. Without color, the world we live in would be a boring place. The same can be said about your brand. Without carefully choosing colors that complement the values, ideas, vibes, and flavors of your company, you’re missing out on a lot of the benefits that great branding brings to the...

Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup, we help companies articulate their Core Focus. This includes all the goodness above and a few other critical components… but then what? We teach our clients...

Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start with vision. Marines, sports teams, civil movements… these are all teams that excel, because they are unified around a common mission. Often companies get formed around a...

Your Logo Isn’t Your Brand

Your Logo Isn’t Your Brand

Your company logo – so important. It’s on your website, your business cards, and heck, your kid’s lunch box… It’s something you and your team poured your heart into or maybe something you just grew to love (and it’s about time you updated it). Either way, you know it’s important. And you’re right. Your logo...

What Drives Your Organization?

What Drives Your Organization?

Some organizations are mission-driven, some are people-driven, some are results-driven, and some are values-driven. What drives you can define you, for better or for worse. So which are you? Most of us would like to say we are all four, but we have to keep in mind there are real ramifications for which way we...