Category: Brand Strategy

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Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into...

Annual Planning: The 1, 3, & 10

Annual Planning: The 1, 3, & 10

The 4th quarter of every year represents both the final push to complete all your goals for the year as well as a chance to set and clearly define...

What’s the Big Deal About Taglines Anyway?

What’s the Big Deal About Taglines Anyway?

Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do...

Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals...

What Does Your Unique Message Look Like?

What Does Your Unique Message Look Like?

“Taking your unique message to your unique audience” If you’ve ever been in a sales meeting with Syrup, you’re likely to have heard that phrase at some point. It’s...

The Importance of Color in Branding

The Importance of Color in Branding

Color is important. Color is crucial. Without color, the world we live in would be a boring place. The same can be said about your brand. Without carefully choosing...

Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup,...

Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start...

Your Logo Isn’t Your Brand

Your Logo Isn’t Your Brand

Your company logo – so important. It’s on your website, your business cards, and heck, your kid’s lunch box… It’s something you and your team poured your heart into...

What Drives Your Organization?

What Drives Your Organization?

Some organizations are mission-driven, some are people-driven, some are results-driven, and some are values-driven. What drives you can define you, for better or for worse. So which are you?...