Category: Brand Strategy

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Refreshing Our Own Brand

Refreshing Our Own Brand

Not too long ago, we rolled out a refresh to our existing Syrup brand. That refresh included subtle things like adding new colors to our color palette, upgrading our...

Tips for Rolling Out a New Brand

Tips for Rolling Out a New Brand

In March, WW (formerly Weight Watchers) watched their stock plummet 30% after reporting a poor fourth quarter performance including massive declines in membership. What caused such a shocking drop...

Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into...

Annual Planning: The 1, 3, & 10

Annual Planning: The 1, 3, & 10

The 4th quarter of every year represents both the final push to complete all your goals for the year as well as a chance to set and clearly define...

What’s the Big Deal About Taglines Anyway?

What’s the Big Deal About Taglines Anyway?

Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do...

Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals...

What Does Your Unique Message Look Like?

What Does Your Unique Message Look Like?

“Taking your unique message to your unique audience” If you’ve ever been in a sales meeting with Syrup, you’re likely to have heard that phrase at some point. It’s...

The Importance of Color in Branding

The Importance of Color in Branding

Color is important. Color is crucial. Without color, the world we live in would be a boring place. The same can be said about your brand. Without carefully choosing...

Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup,...

Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start...