Author: Morgan Alverson

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Morgan Alverson

Marketing Tools We Use: Schedugram

Marketing Tools We Use: Schedugram

Part of our monthly scope for our marketing services clients is social media content, including Instagram for most of our clients. And for us, that means creating content one month in advance for our clients and scheduling it out ahead of time. This allows us to have a clear strategy and ensure consistent posting. If...

What’s the Big Deal About Taglines Anyway?

What’s the Big Deal About Taglines Anyway?

Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do It (Nike) Think Different (Apple) Can You Hear Me Now? (Verizon) Finger Lickin’ Good (KFC) I could honestly go on and on sharing memorable taglines. And...

What to Do When You Don’t Know What to Write About

What to Do When You Don’t Know What to Write About

As I sat down to write this blog post, I stared at a blank screen for far too long – what do I write about?? I found myself wondering what our audience (that’s you!) would want to know. But again, writer’s block. But then I realized the very answer was right in front of me....

How to Tell a Story with your Website

How to Tell a Story with your Website

Your website is a sales and marketing asset for your business – at least, it should be. It should be clear, helpful, memorable, and speak directly to your audience. It should tell your story, starting with the homepage. It should make a new visitor actually feel like you get them. And it should explain who...

The Impact of Video Marketing & Where to Start

The Impact of Video Marketing & Where to Start

At Syrup, we help grow small companies. We use many different tactics to market for our clients. Within each of these different tactics, we use many different types of visuals, as human beings process & recall graphics up to 60,000x faster than text! However, there’s one thing we wish we had more of to work...

Why It’s Important to Have A Brand Voice and 4 Tips to Find Yours

Why It’s Important to Have A Brand Voice and 4 Tips to Find Yours

Every person you meet has their own personality, expressions, and voice. Shouldn’t every brand as well? When it comes to your brand, your “voice” refers to the overall feel, tone, and style that comes from your brand. It’s how you want people to feel when they look at your content, and it’s the tone in...

3 Reasons Your Business Should Be Using Instagram Stories

3 Reasons Your Business Should Be Using Instagram Stories

Instagram stories have really taken off (sorry, Snapchat). Not familiar with Instagram stories? They’re quick photos or videos that live for 24 hours. They’re shown at the top of the screen when you log in to Instagram, and they immediately grab the attention of users. If you aren’t even using Instagram, well that’s another issue...

4 Habits of Highly Creative People

4 Habits of Highly Creative People

What helps you get in the creative mindset? Have you ever sat down to work on something that requires creativity (like writing a blog post for example) and just aren’t sure where to start? It happens — even to the most creative people. So I set out to find what people are doing to get...

The One Piece of Social Media Most Brands Miss

The One Piece of Social Media Most Brands Miss

Most businesses by now know they need to have a presence and be active on social media (and if you don’t, we need to talk). There are more than 40 billion small business pages currently active on Facebook according to Forbes. But there is one thing that I think most brands are missing, and it’s...

The Atlanta Falcons and Unexpected Wins in Marketing

The Atlanta Falcons and Unexpected Wins in Marketing

  The other day I was reading an article in the Boston Globe – “It’s hard to get pumped up about a Super Bowl against..Atlanta.” Basically the author, Dan Shaughnessy, is annoyed because it’s JUST Atlanta vs. his New England Patriots, and he feels that makes for one boring Super Bowl. “This will be like...