How to Make Your Brand Stand Out with Great Content
Great content matters in a noisy, content-driven world.
It can give your brand the edge you need to dominate your market. Even the savviest design and best user experience can be tainted by poor content.
Here are some ways you can use content to stand out:
Only share content that adds value. One of the biggest things that can affect your credibility is the accuracy and relevancy of your content. I don’t want to read through the “fluff” on your website or landing page in order to get to the stuff I need. Give me the good stuff right away, and I’ll be much more likely to stay.
Know where your content belongs.
It’s great that you have company outings every week, but does that belong on your homepage? Save that for social media or even your “about us” page. Keep in mind why people are coming to you, and create content tailored to that experience.
Share your expertise.
You’re smart. You have valuable information that you can share with the world, so why keep it to yourself? Even when you think something is common knowledge in your industry, share it. Potential customers don’t know everything you do (or else they wouldn’t need you), so show them you know what you’re talking about. Whether that’s through blog posts, newsletters, white papers, or even social posts, don’t be afraid to share your thoughts and educate your audience!
Content doesn’t have to be limited to just words. 65% of your audience are visual learners (via WebDam), and visual content is more than 40 times more likely to get shared on social media than other types of content (Hubspot). The moral of the story? Use photos and graphics to make your message more memorable and easy to digest for readers. If you’ve been to a website full of text with little to no design recently, you probably either immediately left the site or got a massive headache from reading through all that content. These types of websites simply don’t survive in our world anymore. Check your Twitter feed. What type of content catches your eye?
Elevate your reputation.
Everything on this list helps build your reputation. But go a step further and let others do the talking for you. Including testimonials on your website, landing page, or social media profiles can help push potential buyers to make decisions. 88% of consumers say they trust online reviews as much as personal recommendations (Invesp).
Grammar and spelling matter, people! In fact, in researching statistics for this post, I stumbled upon an article with a spelling error in the first sentence. Want to know what I did? I immediately discredited everything else in the article and left to find information elsewhere. Before any type of content goes public, review, review, then have someone else review.You can never be too safe.
Take a look at your content. Are you doing everything you can to leave a lasting impression on everyone that visits your website, lands on your landing page, or checks you out on social media?
If you need some help with your content (anything from a web refresh to social media management), we’re here to help. Let’s talk.