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90 March With 2020 Vision

90 March With 2020 Vision

The start of a new year (and a new decade at that!) is a time full of vision and motivation for the opportunities ahead. It’s likely that you’ve finalized...

The Yin & Yang of Using LinkedIn for Your Business

The Yin & Yang of Using LinkedIn for Your Business

Between all the social media platforms out there, LinkedIn comes in strong as both my personal and professional choice for where I spend a good chunk of my screen...

What is Caching and How Can it Speed Up your WordPress Website to Drive Conversions?

What is Caching and How Can it Speed Up your WordPress Website to Drive Conversions?

Faster websites mean more conversions. As previously written, a high-value way to speed up your WordPress site is with image compression. It’s simple to implement and can significantly speed...

Building a Website with your Customers in Mind

Building a Website with your Customers in Mind

It seems obvious, doesn’t it? That you should build your website with your customers in mind. But I’ve seen far too many websites that focus on the company themselves,...

Three Things Your Brand Needs (Besides a Logo)

Three Things Your Brand Needs (Besides a Logo)

When building a brand, there’s more to think about than just a logo. While it is very important, there’s a lot more that comes into play than just having...

What is Marketing Capital?

What is Marketing Capital?

Every day, I wake up ready to face one central challenge: How do small companies grow?  This question takes many forms and has issues big and small as the...

Using Google to Tell Your Story

Using Google to Tell Your Story

Help! There’s a negative article about my company that keeps appearing in Google search results. How do I get rid of it?  My competitors are appearing in results when...

The Value of Validation and Testimonials on your Website

The Value of Validation and Testimonials on your Website

Your website is a place for you to tell your story. Adding validation to that allows someone else to validate that story (and even tell their own story about...

How to Take a Unique Message to Your Unique Audience: Part 2

How to Take a Unique Message to Your Unique Audience: Part 2

In part 1, we talked about how many folks can fall into the “clever message” trap of marketing, devoting resources and time into an exercise that often leaves us...

How to take a Unique Message to Your Unique Audience: Part 1

How to take a Unique Message to Your Unique Audience: Part 1

With the amount of information we are all exposed to each day, the power of your marketing message lies in its uniqueness to the audience you are speaking to....