Tips on Garnering Competitive Intelligence for your Facebook Ads
Before entering the marketing world, I saw Facebook ads exactly as they were. Sponsored posts. Branded content. They would come across in my feed, I’d notice them or maybe...
Advertise Where Your Audience is
A couple of days ago I had the Chrome Javascript Console open, as is often the case, when I opened Gmail. A plugin that I had tried a while...
What Does it Mean to Delight Customers?
We meet with our clients every 90 days to evaluate their marketing activity and review their performance. Consistently, the number one neglected stage of the funnel is Delight. Delight...
The Marketing Guarantee: Do You Need One?
Let’s talk marketing guarantees. Does your company have one? A guarantee is a powerful sales and marketing tool and not enough companies use them to their advantage. The goal...
Marketing Tools We Use: Mailchimp’s Postcards
It’s Tool Time again! (Seriously – Home Improvement was such a great show…sorry, not what this post is about.) In this edition of Marketing Tools We Use, I wanted...
Bringing Together Hotjar and Google Optimize
Kraig talked about Hotjar. Bonnie talked about Google Optimize. Now I’m here to bring it all together. We’ve used Hotjar and Google Optimize separately for some time now. Hotjar...
Stop Writing So Much
I write a lot. If you’ve ever heard me tell a story, you know that I like to include all of the details. The same is true for my...
Achievement Unlocked: Google Analytics Store Visit Tracking
Recently, we unlocked a very meaningful metric in Google Analytics: store visit tracking from website sessions! And for a multi-location family entertainment business looking to drive higher in-store attendance...
Facebook Attribution: What You Need to Know
Facebook recently announced the release of Facebook Attribution, “a new measurement tool designed to give marketers a more holistic view of the customer journey, both on and off Facebook.”...
Marketing Tools We Use: Schedugram
Part of our monthly scope for our marketing services clients is social media content, including Instagram for most of our clients. And for us, that means creating content one...