Category: Marketing

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Bringing Together Hotjar and Google Optimize

Bringing Together Hotjar and Google Optimize

Kraig talked about Hotjar. Bonnie talked about Google Optimize. Now I’m here to bring it all together. We’ve used Hotjar and Google Optimize separately for some time now. Hotjar...

Stop Writing So Much

Stop Writing So Much

I write a lot. If you’ve ever heard me tell a story, you know that I like to include all of the details. The same is true for my...

Achievement Unlocked: Google Analytics Store Visit Tracking

Achievement Unlocked: Google Analytics Store Visit Tracking

Recently, we unlocked a very meaningful metric in Google Analytics: store visit tracking from website sessions! And for a multi-location family entertainment business looking to drive higher in-store attendance...

Facebook Attribution: What You Need to Know

Facebook Attribution: What You Need to Know

Facebook recently announced the release of Facebook Attribution, “a new measurement tool designed to give marketers a more holistic view of the customer journey, both on and off Facebook.”...

Marketing Tools We Use: Schedugram

Marketing Tools We Use: Schedugram

Part of our monthly scope for our marketing services clients is social media content, including Instagram for most of our clients. And for us, that means creating content one...

Instagram Followers and Engagements: Quality or Quantity?

Instagram Followers and Engagements: Quality or Quantity?

There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often,...

5 Creepy Marketing Tactics Worth Trying

5 Creepy Marketing Tactics Worth Trying

Disclaimer: get ready for some real punny twists on marketing tactics. There’s nothing better than having a little fun around Halloween, so to get the party started I figured...

4 Things You Should Be Doing On Your Website Regularly

4 Things You Should Be Doing On Your Website Regularly

Last year I shared some sure signs it’s time for you to update your website. So maybe since then, you did it. You took the time, made the investment...

What You Need to Know About Google Ads’ New Character Limit

What You Need to Know About Google Ads’ New Character Limit

If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly...

What to Do When You Don’t Know What to Write About

What to Do When You Don’t Know What to Write About

As I sat down to write this blog post, I stared at a blank screen for far too long – what do I write about?? I found myself wondering...