Category: Marketing

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What is Marketing Capital?

What is Marketing Capital?

Every day, I wake up ready to face one central challenge: How do small companies grow?  This question takes many forms and has issues big and small as the...

Using Google to Tell Your Story

Using Google to Tell Your Story

Help! There’s a negative article about my company that keeps appearing in Google search results. How do I get rid of it?  My competitors are appearing in results when...

The Value of Validation and Testimonials on your Website

The Value of Validation and Testimonials on your Website

Your website is a place for you to tell your story. Adding validation to that allows someone else to validate that story (and even tell their own story about...

How to Take a Unique Message to Your Unique Audience: Part 2

How to Take a Unique Message to Your Unique Audience: Part 2

In part 1, we talked about how many folks can fall into the “clever message” trap of marketing, devoting resources and time into an exercise that often leaves us...

How to take a Unique Message to Your Unique Audience: Part 1

How to take a Unique Message to Your Unique Audience: Part 1

With the amount of information we are all exposed to each day, the power of your marketing message lies in its uniqueness to the audience you are speaking to....

2 Facebook Targeting Options You Might Be Missing

2 Facebook Targeting Options You Might Be Missing

Facebook has undergone multiple changes when it comes to their user targeting methods, especially recently. However, a few methods have stuck around that you may not realize. There are...

5 Benefits of Using Facebook Groups for Your Small Business

5 Benefits of Using Facebook Groups for Your Small Business

Facebook is changing. And unless you’re at the forefront of the change, your business could suffer. We like to tell our clients (and ourselves) how important it is to...

Best Ways to Announce the Launch of Your New Website

Best Ways to Announce the Launch of Your New Website

Launching a new website is a really exciting time for your company. A lot of hard work has gone into the last few months to ensure every detail is...

2 Helpful Resources to Keep You Learning

2 Helpful Resources to Keep You Learning

At Syrup we have a “learn” Slack channel specifically to share the things we’re learning about. This includes everything from updated features on a platform and creative inspiration to...

How to Put Yourself in the Seat of Your Audience

How to Put Yourself in the Seat of Your Audience

Creating work that will resonate with your audience starts with a deep understanding of who they are. This is somewhat easy when you ARE the audience you are creating...