Category: Marketing

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Instagram Followers and Engagements: Quality or Quantity?

Instagram Followers and Engagements: Quality or Quantity?

There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often, that gets equated to having the most followers and engagements rather than the right followers and engagements. Many tend to look at it as quantity over quantity, but...

5 Creepy Marketing Tactics Worth Trying

5 Creepy Marketing Tactics Worth Trying

Disclaimer: get ready for some real punny twists on marketing tactics. There’s nothing better than having a little fun around Halloween, so to get the party started I figured I would share some spooky marketing tips. Not like the “Yikes! Facebook knows everything about me” spooky…well, maybe that’s exactly what I mean. 1. Screech. Make...

4 Things You Should Be Doing On Your Website Regularly

4 Things You Should Be Doing On Your Website Regularly

Last year I shared some sure signs it’s time for you to update your website. So maybe since then, you did it. You took the time, made the investment and finally updated your website. It reflects who you are as a company, it’s responsive, it’s easy to update, it’s well designed and it is now...

What You Need to Know About Google Ads’ New Character Limit

What You Need to Know About Google Ads’ New Character Limit

If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly what you want to say, only to find out that you’re at 141 of 140 characters, and you’ve already consolidated with as many contractions & symbol...

What to Do When You Don’t Know What to Write About

What to Do When You Don’t Know What to Write About

As I sat down to write this blog post, I stared at a blank screen for far too long – what do I write about?? I found myself wondering what our audience (that’s you!) would want to know. But again, writer’s block. But then I realized the very answer was right in front of me....

The 5 W’s of Your Brand’s Audience

The 5 W’s of Your Brand’s Audience

The 5 W’s: who, what, when, where, and why (and don’t forget how!). The root of problem-solving. This technique has been used for years and across the world to look at a problem from multiple angles and lead you to a solution. Like any challenge, staring at a blank wall is the toughest place to...

The Top 4 Social Media Mistakes Brands Make

The Top 4 Social Media Mistakes Brands Make

Business certainly isn’t easy, and as a small business owner, you have a lot to think about. Social media probably isn’t very high on your priorities list. Maybe you know that your business needs it, but you don’t have the time to make sure you’re doing what you need to each day. That might be...

Marketing Tools We Use: Supermetrics & Google Data Studio

Marketing Tools We Use: Supermetrics & Google Data Studio

If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have been a few new additions that are certainly worth checking out: 1) Supermetrics: What is it? A Google Sheets plugin that automates the pulling of data...

Keeping an Eye On Email Design Trends

Keeping an Eye On Email Design Trends

As one of the earliest forms of digital marketing, email has amazingly stood the test of time. And for those of us that work with email on a daily basis, seeing growth in email design trends shows us that email is here to stay. That’s why when opting-in for a brand’s newsletter, I’m looking for...

Blogging Tips for Small Businesses

Blogging Tips for Small Businesses

If you think your small business can thrive without blogging regularly, think again. According to Social Media Today, “companies who blog get 97% more links to their website in comparison to those who don’t blog.” We all know getting more links to our website means more exposure, more leads, and more conversions. But how do...