Facebook Attribution: What You Need to Know
Facebook recently announced the release of Facebook Attribution, “a new measurement tool designed to give marketers a more holistic view of the customer journey, both on and off Facebook.”...
Marketing Tools We Use: Schedugram
Part of our monthly scope for our marketing services clients is social media content, including Instagram for most of our clients. And for us, that means creating content one...
Instagram Followers and Engagements: Quality or Quantity?
There are some common misconceptions about Instagram followers and engagements, and it’s time we address them. We all want our brands to see success on social media, but often,...
5 Creepy Marketing Tactics Worth Trying
Disclaimer: get ready for some real punny twists on marketing tactics. There’s nothing better than having a little fun around Halloween, so to get the party started I figured...
4 Things You Should Be Doing On Your Website Regularly
Last year I shared some sure signs it’s time for you to update your website. So maybe since then, you did it. You took the time, made the investment...
What You Need to Know About Google Ads’ New Character Limit
If you’ve ever created content on Google Ads (or Twitter), then you have felt the constraints of character limits. We’ve all been there. You come so close to saying exactly...
What to Do When You Don’t Know What to Write About
As I sat down to write this blog post, I stared at a blank screen for far too long – what do I write about?? I found myself wondering...
The 5 W’s of Your Brand’s Audience
The 5 W’s: who, what, when, where, and why (and don’t forget how!). The root of problem-solving. This technique has been used for years and across the world to...
The Top 4 Social Media Mistakes Brands Make
Business certainly isn’t easy, and as a small business owner, you have a lot to think about. Social media probably isn’t very high on your priorities list. Maybe you...
Marketing Tools We Use: Supermetrics & Google Data Studio
If you’ve been following the blog for the last few years, you know we like to highlight tools that have been impactful to our team & clients. There have...
