CCPA and Facebook: What You Need to Know

by Syrup | Jul 14, 2020

Every Wednesday we come together (virtually) and talk about everything we’re learning – whether it be a new tool or feature we’re testing, updates from existing platforms, or industry news that impacts us and/or our clients. 

One update that came out of our most recent ‘Learn Wednesday’ that’s worth sharing was Facebook’s Limited Data Use announcement. 

Remember The California Consumer Privacy Act (CCPA)? It went into effect January 1, 2020 and the grace period for enforcement has come to an end. 

In an effort to support businesses in their compliance with CCPA, Facebook rolled out this new feature that limits how California personal information is used. It’s automatically applied to all Facebook business accounts.

The impact? From Facebook:

 “When Limited Data Use is enabled, businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited.”

Basically, this feature will help you be compliant, but your California reporting will be murky.

You read more about Facebook’s Limited Data Use rollout here and a more in-depth breakdown on the impact here.

Also, ICYMI: Google Ads credits have been applied to eligible accounts! ($340 million worth of credits were given out). These credits do expire at the end of 2020, so if you’ve been on pause, make sure you take advantage before then.