Growing Your Business by Finding Your Personal LinkedIn Voice
You can never learn too much about LinkedIn, right?
Madison has talked about the importance of sharing your culture on your company LinkedIn page.
Morgan has talked about what your sales team should be posting on their personal LinkedIn accounts, PLUS the power of LinkedIn Sales Navigator.
Now let’s talk about how to find your own voice and strategy for your personal LinkedIn.
First, a quick recap: 62% of prospects look at your profile before deciding if they want to start a conversation with you. You should have a killer headline, you should be posting consistently, and you should engage with others often.
Often, when we begin the process of posting on our clients’ personal pages, we find that many don’t have their own “voice” or strategy on their personal LinkedIn profiles. They’re unsure of where to start. Sure, we could come in and create a strategy for them without knowing their personal objectives and personality, but that wouldn’t be authentic.
If you find yourself struggling to get started on LinkedIn, ask yourself the following questions.
These are some of the questions we ask our clients before we begin posting on their behalf. It helps us determine their personal goals on LinkedIn and how to talk as them. Answering them yourself can help you come to the same conclusions and ensure your LinkedIn self is authentic.
- What would you say your goal on LinkedIn is? Examples: to empathize, to network, to educate, to learn, etc. (You can have more than one answer.) This is probably the toughest question to answer for yourself, but try to think about what your industry needs and who you already can be for your connections.
- Who would you say are most of your connections? Are they prospects, people you work with, people you have worked with, people you want to learn from, people who want to learn from you, etc.? Answering this question helps you determine how to talk to people; if they’re prospects, they may not fully understand your industry yet, meaning there are more opportunities for education. If they’re people you want to learn from, maybe you should be posting more questions.
- What do you think they want from connecting with you? You may not have an answer to this question yet, but keep it in mind as you begin posting.
- How do you want people to feel after reading your content on LinkedIn? Do you want them to feel motivated? Educated? Curious? This is a powerful one. Once you have your answer, you should ask yourself if your audience will feel this way after every single post you create.
- What words, phrases, or sentiments would you never use to communicate on LinkedIn? Think specific phrases or words to your industry. While it’s important to know what you would like to say, it’s also vital to know what you would never say. Determine that now and reference it often.
- Similarly, is there anything you’ve seen people do on LinkedIn that you would never want to do?
- Do you currently follow anyone on LinkedIn whose content or strategy you would love to emulate? Find a source (or sources) of inspiration and keep up with their content regularly.
If you’re not already utilizing LinkedIn to its full potential, don’t feel overwhelmed. Take it one step at a time by following Morgan’s tips here and by asking yourself the questions above. And if you’re still struggling, that’s where we come in. Reach out to me on LinkedIn with any questions you may have, or reach out to us to see how we can come alongside your business to lead you to success.