AEO/SEO
Search has changed. Has your strategy?
Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) Services
Your brand needs to show up in AI results, not just Google.
Generative AI is already changing how people find information. AI Overviews, ChatGPT, and Perplexity are deciding which brands to cite and which ones to ignore. If your brand isn’t being surfaced in those answers, you’re invisible to the fastest-growing discovery channel in digital history.
At Syrup, we help brands earn authority with both humans and machines so your content gets cited, clicked, and trusted.
Definition
What AEO Really Means
Answer Engine Optimization (AEO) is the next evolution of SEO. It’s not about ranking. It’s about being recognized as the best answer.
We combine data, strategy, and technical structure to help your brand:
- Be discoverable in AI Overviews, ChatGPT, Gemini, and Perplexity
- Be credible through proof points, structured content, and expert attribution
- Be chosen by both searchers and large language models
The AEO Audit
Every engagement starts here. We analyze how your brand is performing across Google, AI Overviews, and top LLMs, and then build a roadmap for visibility, authority, and performance.
Our audit covers:
- Technical + Schema Health
- Content Readability + Parse-ability
- Proof & Authority Signals (case studies, stats, authorship)
- Keyword + Topic Coverage
- AI + LLM Citations
You’ll receive a prioritized list of actions to improve performance.
Our Services
Through monthly AEO improvements, we:
Run LLM visibility tests across ChatGPT, Gemini, Perplexity, and Copilot
Monitor AI Overview rankings and CTR impact
Add new schema types (FAQPage, ProfilePage, VideoObject, Dataset)
Reframe content into question-based structures that AI understands
Publish expert-authored, proof-driven content
Why Syrup for AEO?
We’ve helped brands improve AI visibility, readability, and proof-based credibility across their sites through our audits. And we’re tracking real-world results: higher CTR from AI Overviews, faster indexing, and stronger keyword authority.
Contact
Ready to become the answer?
Let’s make sure your brand is the one AI chooses to cite. If you’d like to start communications via email, fill out the form below. Or, if you’d prefer to pick a time to meet that works for you, select a date on Kate’s calendar.
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Frequently asked questions (FAQ)
What’s the difference between SEO and AEO?
SEO (Search Engine Optimization) helps your site rank higher in search results.
AEO (Answer Engine Optimization) helps your brand be cited in AI-generated answers. SEO focuses on keywords and ranking algorithms.
AEO focuses on clarity, structure, and authority — how AI systems interpret, trust, and quote your content.
In short: SEO gets you found. AEO gets you chosen.
How do AI Overviews affect my search visibility?
AI Overviews pull information from multiple sources to generate a single, summarized answer at the top of search results. That means even if you used to hold a top ranking, your content might now be pushed below the AI answer box.
When your brand is cited inside those AI answers, it earns visibility, clicks, and credibility — but when it’s not, you disappear from the conversation entirely. AEO ensures your site is structured, simplified, and trusted enough to be included in those summaries.
Does AEO replace traditional SEO?
Not at all. AEO builds on SEO — it’s the next layer.
Your site still needs strong technical health, fast load times, and keyword alignment. But AEO adds what SEO alone can’t: schema, proof points, conversational phrasing, and human clarity that make your content readable for large language models (LLMs).
Think of it this way:
SEO gets you seen by search engines. AEO earns you recognition from AI.
How often should my site be optimized for AI engines?
Quarterly at minimum.
AI systems — from Google’s Overviews to ChatGPT and Perplexity — are constantly learning, updating, and re-indexing sources.
We recommend running quarterly AEO audits to monitor:
- Where your brand appears (or doesn’t) in AI answers
- Shifts in keyword and topical authority
- Schema and structured data performance
- Readability and proof signals
Your audience is evolving fast — your visibility strategy should evolve faster.