Planting Trees to Hit Yearly Goals

There is an old expression that the best time to plant a tree is 20 years ago. The second best time is right now.

We’re headed into the end of the year. For many, it’s a sobering moment that this year wasn’t everything we had hoped it would be. If you are on the verge of not hitting your growth goals, consider, did you do all of the tree-planting that you know you should have done in order to hit that goal?

When we don’t get the output we’re looking for we have to look at our inputs.

We know we should use email communication with our clients and prospects… but did we? We know we should post X times a week to social… but did we? We know we should mature our funnels, CRM, campaigns, a/b testing, search results… but did we?

As leaders, we all have to make the call on prioritizing our resources. That’s why we created Syrup – you focus on that product, service, and customer that you love while we make sure all of your marketing objectives stay on track. If that’s scary, let us show you some of our clients and how we continually deliver on our promise of focus, confidence, and growth.

Post by Benj Miller

Benj Miller is a founder who hates titles, a strategist who can’t sit still, and a coach who feels more like a friend. As Syrup’s Creative Director (and its founder), he turns big ideas into brands people actually remember. He’s part strategist, part artist, and fully allergic to anything that feels generic. Whether he’s shaping a brand’s core idea, building a visual identity, or pushing a website concept one level deeper, he always finds the angle that makes people stop and pay attention.

He spent two decades building Syrup into the company it is today, while also starting, leading, or advising more than ten other companies along the way. That mix of experience shows up in the clarity, honesty, and sharp instincts he brings to every project. When he’s not leading the creative charge, he’s doodling another wild idea or convincing the team that yes, it can be better.

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