Author: Benj Miller

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Benj Miller

Benj has built an exceptional team that leads and challenges clients in discovering and communicating the uniqueness of their businesses. Benj strongly believes the power of this team has a lot to do with our clients' success. In his role as Creative Director, Benj combines his eye for brand and his brain for the "third option" to help lead the design team to excellence.

Protecting the Flock

Protecting the Flock

As a leader, whether you’re the leader of your company, your team, or even your family, one of your primary responsibilities is to protect your flock… your tribe… your...

Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into...

Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals...

Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup,...

Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start...

You Are Being Judged

You Are Being Judged

Do you know how you are being judged? Your website. A few days ago, Kraig Guffey wrote about how we subconsciously judge or leave websites that don’t load fast...

What Drives Your Organization?

What Drives Your Organization?

Some organizations are mission-driven, some are people-driven, some are results-driven, and some are values-driven. What drives you can define you, for better or for worse. So which are you?...

Remember Who You Are

Remember Who You Are

Recently we made a key new hire to our team. After about a week she made a comment, “Syrup is the unicorn of the agency world.” There was a...

How 6 Hat Thinking Improved our Brainstorms

How 6 Hat Thinking Improved our Brainstorms

I recently introduced the team to Six Hat Thinking as a way to improve our brainstorms and how we think about issues. Six Hat Thinking is a system that was...

3 Things You Need to Know About Every Single One of Your Customers

3 Things You Need to Know About Every Single One of Your Customers

Who are your customers? Really. Think about it. (“Everyone” is not an answer here.) Now how often do you talk to them? I’m not talking about marketing to them;...