Author: Benj Miller

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Benj Miller

Benj has built an exceptional team that leads and challenges clients in discovering and communicating the uniqueness of their businesses. Benj strongly believes the power of this team has a lot to do with our clients' success. In his role as Creative Director, Benj combines his eye for brand and his brain for the "third option" to help lead the design team to excellence.

Purpose Capacity

Purpose Capacity

I recently talked about the idea of growing your capacity. To recap, the equation for growing your capacity in life is P/PC – your production over your production capability. This allows you...

by Benj Miller | Mar 12, 2019
Growing Capacity

Growing Capacity

In the introductory chapters of the 1987 book, 7 Habits of Highly Effective People, Stephen Covey talks about his equation for growing your capacity in life. It is simply:...

by Benj Miller | Mar 5, 2019
Protecting the Flock

Protecting the Flock

As a leader, whether you’re the leader of your company, your team, or even your family, one of your primary responsibilities is to protect your flock… your tribe… your...

by Benj Miller | Jan 29, 2019
Implementing Your Brand: The Rollout

Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into...

by Benj Miller | Nov 13, 2018
Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals...

by Benj Miller | Sep 11, 2018
Implementing Your Brand: Core Focus

Implementing Your Brand: Core Focus

Jim Collins’ Good to Great book gave us the hedgehog concept. Daniel Coyle’s Culture Code tells us that a common purpose is the foundation of any culture. At Syrup,...

by Benj Miller | Jun 26, 2018
Implementing your Brand: Vision

Implementing your Brand: Vision

Great brands don’t just create a brand… they implement it deeply. In this series, we’re taking a deeper dive into how you can amplify your brand. Today we start...

by Benj Miller | May 10, 2018
You Are Being Judged

You Are Being Judged

Do you know how you are being judged? Your website. A few days ago, Kraig Guffey wrote about how we subconsciously judge or leave websites that don’t load fast...

by Benj Miller | Mar 27, 2018
What Drives Your Organization?

What Drives Your Organization?

Some organizations are mission-driven, some are people-driven, some are results-driven, and some are values-driven. What drives you can define you, for better or for worse. So which are you?...

by Benj Miller | Jan 3, 2018
Remember Who You Are

Remember Who You Are

Recently we made a key new hire to our team. After about a week she made a comment, “Syrup is the unicorn of the agency world.” There was a...

by Benj Miller | Nov 7, 2017