Designing Visual Identity

Branding That Demands Attention

Your brand’s visual identity should do the talking. Let’s make sure it says the right things.

See how it's done

There’s a lot of noise out there. Can your brand cut through it?

“Brands with a strong visual identity are 3x more likely to be considered by potential customers.”

Bain & Company

Fighting for attention in an ever-flooding information environment is a challenge all businesses face. Are you sending the right signal when you do? Your visual identity is your first chance to make the right impression. Yet too many B2B companies find themselves blending into the background.

Syrup Visual Identity
Benj at the whiteboard mapping visual identity.

Does this sound familiar?

  • Difficulty Communicating Your Value:
    You know exactly why your business is special, but sending that message visually feels impossible.
  • Outdated or Generic Visuals:
    Your visual identity no longer reflects the innovative, professional image you’ve worked hard to build but looks generic or like others in your industry.
  • Inconsistent Branding:
    Your brand looks and feels different across platforms, diluting your message and confusing potential customers.
  • People Problems:
    Is your brand a source of internal pride for your team? Is it an asset in attracting talent?

These branding issues aren’t just inconveniences; they directly impact your credibility, confuse potential customers, and cost you business opportunities.

See our brand guidelines

151 Brands and counting!

Vis

Your Brand is more than a logo and colors

It’s the face of your company, the first impression you make, and the foundation of how your audience perceives you. When done right, it creates recognition, builds trust, and reinforces your value proposition at every touchpoint.

And now, in an era where AI-generated noise drowns out nearly every message, bold, human-led branding cuts through the clutter and commands attention. Read more in our white paper "Stand Out or Go Away".

Download the white paper
Black Book

The outcomes are unique, the process is the same:

Brand Discovery & Strategy Logo & Brand Mark Design Comprehensive Visual System Brand Guidelines

Brand Discovery & Strategy

Before we design, we listen. We dig deep to understand your company and create a visual identity that truly represents you.

Logo & Brand Mark Design

We craft logos that are memorable, meaningful, and built to stand the test of time.

Comprehensive Visual System

A logo alone won’t cut it. We design a complete visual system, ensuring consistency across every touchpoint.

Brand Guidelines

We package it all up in a clear, easy-to-use brand guide, helping your team maintain consistency across all platforms.

Handler
DC BLOX

1st: High Quality Work. 2nd: Excellent Process. 3rd: Staff is friendly and fun.”

Applied Software

David Gabriel

Director of Growth Marketing, Applied Software/eVolve MEP

Syrup provided exactly what we needed and more...”

BluePenguin

Kathleen Guntor

Marketing Director, BluePenguin
BluePenguin
NIC MAP

An exceptional design partner, Syrup took the time to understand the company and goals.”

DC BLOX

Jamie Raper

Marketing Manager, DC BLOX
Yates Insurance Agency

They listened to us in order to create custom solutions for our company.”

Yates Insurance Agency

Michael Dawson

Managing Partner, Yates Insurance Agency
ElastiFlow
Why Us?

Why Syrup?

There are 100s of companies that can design your brand, so why us?

  • We focus on your business
    We align your brand strategy to your specific business goals and target market.
  • We build brands to create advantages
    We create memorable, authentic brand identities that clearly differentiate you in crowded markets.
  • Our process has marketing in mind
    From comprehensive brand kits to clear guidelines, your brand will be ready for immediate use, protecting your investment long-term.
  • We design brands for long-term scalability
    We intentionally craft visual identities with your future growth in mind ensuring your brand remains flexible, relevant, and impactful as your business grows.
Jason and Kate discussing Visual Identity

Let’s build a brand that resonates, together.

If you’d like to start communications via email.

Insights for strong brands

Is your brand opening doors in new markets or closing them before you even get a chance to step inside?

How Strong Branding Pulls You Into Bigger Marketing Opportunities

"Your sales team shouldn't have to spend valuable time convincing someone of the company's legitimacy."

A Strong Brand Is Your Sales Team’s Secret Weapon

Are your employees proud to represent your brand?

How Brand Identity Fuels Employee Advocacy