What You Need to Know When it Comes to AEO

AEO is still new ground. Which means it’s easy to waste time, or worse, stall out, if you chase the wrong things.

Here are the things you need to avoid:

1. Building on shaky ground. If your site loads slowly, lacks schema, or has thin content, AI won’t trust it, and humans will bounce.
2. Stopping SEO. AEO builds on top of SEO. Ignore SEO, and you weaken your AEO.
3. Overhyping AI. You can’t control algorithms. What you can control: creating clear, structured, helpful content.
4. Going silent. Some freeze, hoping AI “settles down.” Spoiler: it won’t.
5. Chasing keywords. Traditional keyword tactics alone aren’t cutting it anymore. AI looks for context, authority, and patterns across sources, not just exact matches.

Don’t skip the foundation. AEO without SEO is like adding a second story to a house without a frame.

If you need any help implementing AEO into your business, reach out to us here.

If you enjoyed this post, this content is part of a digital white paper on AI and the Search Landscape. You can view the full white paper here.

Deep Dive:

For more on how this fits in overall B2B Marketing Strategies check out our guide on Modern B2B Marketing: How to Drive Revenue in an AI-First World

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Post by Kate Neri

Kate keeps Syrup moving forward by clarifying the vision, building the culture, and clearing the path for the team to do their best work. She’s part coach, part operator, and fully invested in helping people grow into their potential. Her sweet spot is turning big ideas into action and creating an environment where creativity, accountability, and connection thrive.

She cares deeply about building a business and a team that lasts. When she’s not rallying the crew or shaping Syrup’s next chapter, you’ll find her cheering on the Braves, Bulldogs, and Broncos, chasing her three little kiddos, or sneaking in a 5 am run before the house wakes up.

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