3 Tips for Creating Powerful Content for Your Audience, Not Yourself
Who are you trying to reach?
Are you hitting at your audience’s pain points?
Are you writing for your audience or your metrics?
These are just a few questions that you should consider before sitting down to write.
To create powerful content that effectively reaches your target audience, you need to first define who your audience is (Morgan talks more about this here).
Talking directly to your audience and personalizing your messaging is key and allows people to feel seen and heard.
Here are 3 tips for creating powerful content and writing for your audience, not yourself:
Personalize Your MessAGE
If you are for everyone, you are for no one.
Consumers want to feel seen and heard. In fact, 42% of consumers are annoyed when content isn’t personalized. (CMO Adobe)
Think about the audience who will be reading your content as you are writing. Imagine yourself sitting across from them and try to put yourself in their shoes.
Use Simple Language
Keep in mind that you are not your target audience. Just because you understand a topic clearly doesn’t mean your audience will.
Choose words because your audience understands them, not because they are flashy. Explain your topics simply and write like a human – doing so will drive more actionable results.
If your audience is coming to your social channels, landing on your website, or trusting you with their contact information then it is your responsibility to provide them with valuable information that speaks directly to them. Check out Kraig’s article here to reevaluate the content that you are creating.
In conclusion, 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. (Marketing Charts) So, there you have it. Valuable, personalized content creates trust and loyalty and makes a huge difference in the sales process.