3 Tips for Creating Powerful Content for Your Audience, Not Yourself

by Madison Zizmer | Jul 20, 2021

Who are you trying to reach?

Are you hitting at your audience’s pain points? 

Are you writing for your audience or your metrics?

These are just a few questions that you should consider before sitting down to write. 

To create powerful content that effectively reaches your target audience, you need to first define who your audience is (Morgan talks more about this here). 

Talking directly to your audience and personalizing your messaging is key and allows people to feel seen and heard. 

“Do not…address your readers as though they were gathering together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy 

Here are 3 tips for creating powerful content and writing for your audience, not yourself: 

Personalize Your MessAGE 

 If you are for everyone, you are for no one. 

Consumers want to feel seen and heard. In fact, 42% of consumers are annoyed when content isn’t personalized. (CMO Adobe)

Think about the audience who will be reading your content as you are writing. Imagine yourself sitting across from them and try to put yourself in their shoes. 

Use Simple Language 

Keep in mind that you are not your target audience. Just because you understand a topic clearly doesn’t mean your audience will. 

Choose words because your audience understands them, not because they are flashy. Explain your topics simply and write like a human – doing so will drive more actionable results.

Provide Value 

If your audience is coming to your social channels, landing on your website, or trusting you with their contact information then it is your responsibility to provide them with valuable information that speaks directly to them. Check out Kraig’s article here to reevaluate the content that you are creating. 

In conclusion, 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. (Marketing Charts) So, there you have it. Valuable, personalized content creates trust and loyalty and makes a huge difference in the sales process. 

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 by Madison Zizmer

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