
Meet the Team
Meet Paiton
Paiton keeps the marketing engines for Syrup clients running smoothly, from building and reporting on campaigns to connecting platforms and data. As Senior CRM and Automation Specialist, she bridges strategy and execution across Email, Paid, and Web, helping clients turn insight into impact. When she’s not automating something, you’ll probably find her lost in a book, watching anime, gaming, or off-grid somewhere with her husband & three dogs.
Articles from Paiton
Aug 26, 2025
By Paiton McDuffie
Email Isn’t Dead, Your Strategy Is
Jul 15, 2025
By Paiton McDuffie
Mastering the Art of Personalization in B2B Marketing
Jun 17, 2025
By Paiton McDuffie
Stripo: The Good and the Bad
Apr 22, 2025
By Paiton McDuffie
When to Consider Using an Industry-Specific CRM

Jan 21, 2025
By Paiton McDuffie
Steps to Increase Your B2B Email Open Rates
Nov 5, 2024
By Paiton McDuffie
Sales Emails vs Marketing Emails
Sep 3, 2024
By Paiton McDuffie
How to Make Automation More Human-Centric

Jun 25, 2024
By Paiton McDuffie
The Value of an Organized and Enriched Contact List in B2B

May 28, 2024
By Paiton McDuffie
Setting Up Your CRM for Sales Success
Apr 2, 2024
By Paiton McDuffie
Unlocking the Power of Data in Email Marketing
Jan 23, 2024
By Paiton McDuffie
5 Marketing Hub Features Every HubSpot User Should Know
Nov 21, 2023
By Paiton McDuffie