Designer

The Role

Here at Syrup, the Designer shapes how our clients’ brands come to life across every touchpoint, from identity systems and websites to campaigns and digital experiences. Yes, you make things look good, but more importantly, you are solving business problems through design, connecting creative decisions to strategy, audience, and real client goals.

This role is both big-picture and detail-obsessed. You’ll lead design direction from the earliest stages, setting the strategic approach, exploring new visual territory, and owning execution through delivery. You’ll collaborate closely with strategy, content, development, and account teams to build creative that’s intentional, integrated, and impossible to ignore. You’ll be trusted to run point on design while knowing how to guide clients and teammates through the “why” behind your work.

If you thrive on the blank page, love shaping the direction before jumping into execution, and bring sharp eyes and fresh thinking to everything you touch, this role will energize you. If you’re curious, resourceful, resilient, and always looking for smarter ways to work, you’ll thrive here.

Experience qualifications

3-5 years of experience in:

• Leading multidisciplinary design projects across brand, web, and digital (agency or B2B experience preferred)
• Collaborating with cross-functional teams, including strategy, social, content, development, and account leads
• Delivering thoughtful, on-brand design across multiple platforms, from brand identity to websites to marketing campaigns
• Giving and receiving constructive feedback that sharpens the work and strengthens the team

This Designer role is based in Atlanta, with a hybrid setup: remote work, one in-office day per month, and occasional in-person collaboration.

Required skills

• Strong conceptual thinking with a strategic, brand-aligned mindset
• Ability to lead design strategy from kickoff to delivery with clarity and confidence
• Mastery of core design principles, typography, layout, hierarchy, color, and digital usability
• Fluency in Figma and Adobe Creative Suite (motion/prototyping tools a plus)
• Ability to clearly communicate the why behind creative decisions, connecting design to business goals and client needs
• Strong organization and time management across multiple concurrent projects
• Comfortable working independently while collaborating seamlessly with cross-functional teams
• Resourceful and proactive, able to identify roadblocks, push through creative challenges, and bring fresh ideas to the table
• Openness to leveraging new tools (especially AI) to improve quality and efficiency

This role is right for you if…

• You don’t just do the work… you shape it. You thrive in early-stage thinking, love setting direction, and aren’t afraid of the blank page.
• You see design as a business tool, not just decoration, connecting creative choices to strategy, audience needs, and client goals.
• You can guide clients and teammates through the “why” behind your work, turning feedback into clarity (without losing the spark).
• You balance independence with collaboration, confidently managing your own work while knowing when to pull others in.
• You bring energy, clarity, and resilience to the process, especially when things get ambiguous, messy, or off-script.
• You know how to take work from good to great, bringing sharp eyes, original ideas, and a drive to keep leveling up.
• You’re curious, proactive, and always looking for smarter ways to work, whether it’s new tools, fresh inspiration, or AI-powered shortcuts.

Responsibilities

• Lead design direction across multiple client projects, especially in the early phases, shaping both the strategic approach and visual execution.
• Collaborate across disciplines (strategy, content, development, and account teams) to build creative that solves real business problems.
• Understand the client deeply, their business, product, audience, and goals, and design with that insight front and center.
• Present with clarity, communicating the rationale behind your work and guiding the account team/clients through feedback and iteration.
• Bring fresh thinking to every phase of the creative process, identifying opportunities, pushing through roadblocks, and elevating the work.
• Leverage tools (especially AI) to streamline workflows, eliminate creative bottlenecks, and stay focused on high-impact design.
• Contribute to Syrup’s creative standards by sharing inspiration, refining internal systems, and helping raise the bar on craft and consistency.
• Delegate work to and direct contractors, vendors and/or junior designers (when applicable) with constructive and clear feedback while still owning and ensuring a high-quality output that meets or exceeds design standards established.
• Maintain brand consistency while simultaneously pushing and elevating the brand. Should be able to balance both recognizing the guidelines, without being constrained by them.  
• Stay current with design trends, tools, and emerging technologies to keep our work fresh, innovative, and cutting-edge while still relevant to our unique clients and their audiences.

How success is measured

• Creative Quality & Craft: Consistently delivering design work that is thoughtful, on-brand, and strategically grounded, the kind of work that earns client trust and raises the bar for the team.
• Strategic Ownership: Developing a deep understanding of each client’s business, audience, and goals, and using that insight to lead design direction with confidence, not just execute on briefs.
• Creative Proactivity: Bringing fresh ideas, sharper solutions, and new creative thinking to the table before anyone asks, pushing the work from good to great at every stage.
• Process & Efficiency: Managing multiple projects with clarity and precision, delivering on time, reducing unnecessary rework, and leveraging tools to stay focused on high-impact design.

About Syrup

We are on a mission to enrich lives and we’d like you to explore the possibility of joining us on this journey!

At Syrup, we have created an intentional, caring and challenging culture that aims to bring the best out of ourselves and our clients. We live and breathe our values and they guide every decision we make:

• Love: We bring out the best in each other through genuine respect and honesty.
• Create: We are resourceful problem solvers.
• Steward: We responsibly use all our talents, time and resources to serve.
• Engage: We are dialed in and take full ownership of our work.

When you join our team, you become a part of a people-first, resourceful, adaptive company that sees the workplace as not just an opportunity to grow as a business but to grow as humans, professionally and personally.