Implementing Your Brand: The Rollout

Great brands don’t just create a brand… they implement it deeply. If you’ve followed any of my recent posts, you know that we’ve been taking a deeper dive into how you can amplify your brand. This time, we’re talking about the rollout.

Rolling out a new brand strategy and/or visual identity presents a critical opportunity to create energy and momentum. There are three basic audiences to leverage this momentum:

  1. Employees
  2. Clients/Partners
  3. Prospects

This is a critical opportunity to create energy and momentum.

Each of these should be thought through separately with a few key objectives in mind, but here are some of the opportunities that they all have in common:

  1. Tell your story. This is such a critical time to have a platform to tell your story. Who are you and why do you matter? 
  2. Pull them into the story. Use this momentum to pull that audience into the story. Make it clear what role they play and how this is valuable to their story.
  3. Share the story. Whether it is a new hat, new brand video, new campaign… make it shareable. Make it worthy of sending, sharing, showing, bragging on, and loving.

Are you struggling as you roll out your new brand strategy or visual identity? Or maybe you realize you’re in need of a fresh new brand update. Either way, we’d love to help you out. Check out some of our recent work here and reach out to us here when you’re ready to get started.

Benj Miller

Benj has built an exceptional team that leads and challenges clients in discovering and communicating the uniqueness of their businesses. Benj strongly believes the power of this team has a lot to do with our clients' success. In his role as Creative Director, Benj combines his eye for brand and his brain for the "third option" to help lead the design team to excellence.