Mid-Year Power Moves – Drive Growth with Your Existing Clients

by Kate Neri | Jun 6, 2023

We’ve been spending a lot of time this year talking about the necessity as business owners and leaders to return to fundamentals as we weather the storms that continue to hammer us in 2023. 

One of the key fundamentals is focusing on existing client growth (Jason unpacks these fundamentals here) and as we hit the halfway point of the year, this just might be the best place to focus your attention. Existing client growth and high lifetime value is essential for building strong, stable businesses and driving revenue through challenging macro environments.

Here are three powerful ways to help build stronger connections and drive growth with your existing clients:

1. Foster Collaboration and Co-innovation 

Collaborating closely with your existing clients can be a powerful catalyst for growth. Establish open lines of communication, seek their input, and actively involve them in the co-creation of new products, services, or features. By co-innovating, you not only meet their evolving needs but also strengthen the bond between your organizations

2. Be Proactive and Anticipate Their Needs

Great business relationships aren’t built on transactional exchanges alone. If you want to increase the value you provide, take the initiative to anticipate your clients’ future needs. Keep an eye on industry trends, innovations, and changes that could impact their business. Share relevant insights, propose new strategies, and recommend tailored solutions before they even realize they need them. 

3. Delight Them with Surprising Value-adds

Sometimes, the best way to boost value is to exceed expectations. Surprise your clients with unexpected value-adds that demonstrate your commitment to their success. It could be something as simple as sharing exclusive industry reports, offering complimentary training sessions, or inviting them to special networking events. By going the extra mile, you’ll not only solidify your existing relationship but also foster a sense of loyalty that is hard to come by. Remember, it can be the small gestures that make the biggest impact.

Think through your list of clients. How can you help them this next quarter? What can you do that will drive growth for both your client and you?