Powerful LinkedIn Reports You’re Missing

by Mary McPartlan | May 5, 2020

This “new normal” we’ve been experiencing over the last few weeks (months? days? I’ve lost track.), has opened up some free time for many of us to try something new, start that project you’ve put off, or learn a new skill. If you’re running paid media (or even if you’ve recently paused it), this is a great time to really dive into the reporting available and explore those ‘important, not urgent’ reports you may have been missing.

Imagine going to your team right now and telling them one of these things:

  • “These are the top 10 individual company names engaged with our ads right now, sales should go reach out to them personally.”
  • “People in the retail industry have engaged with our ads a lot, let’s consider if we’re able to serve that market and if not, we can exclude them from our campaigns.”
  • “We’ve been focused on reaching Founders and Owners, but Creative Directors and Marketing Managers have been engaged with our ads, let’s consider if we should target them with their own campaign and adjust messaging for them.”

These can all come from LinkedIn demographics reports and if you’re a B2B company, this can be a game-changer. Yes, you set up all the targeting criteria when building campaigns to make sure you’re reaching your audience, but these reports show you of that target audience, who is interacting.

LinkedIn report breaking down company name, impressions, clicks, and CTR

You can see impressions, clicks and, CTR broken down by job function, job title, job seniority, company industry, and company size, giving you the power to equip your sales team with valuable information on prospect engagement.  

LinkedIn report breaking down job title, impressions, clicks, and CTR
LinkedIn report breaking down industry, impressions, clicks, and CTR

This information has always been available but often gets overlooked if you’re just looking at end-result metrics like conversions. Use this unique time to explore the ad reporting available to you. It’s important to remember all the supporting metrics available that can help you understand your audience and make good, informed decisions. If you take the time to look into these now, you can set yourself up for success when things get back to normal. 

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 by Mary McPartlan

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