Not too long ago, we rolled out a refresh to our existing Syrup brand. That refresh included subtle things like adding new colors to our color palette, upgrading our fonts, updating photography, and designing new executions of our original logo mark.
Why the refresh?
As our business grew, it was important to ensure our brand continued to represent Syrup as a company. Our brand also needed to be flexible enough to meet the ever-changing needs of our business and expand to more authentically communicate our message to the market.
The additional logo marks gave our team new ways to express the brand. The addition of bright pink as a color played a strategic role in drawing attention to important information that may have gone unnoticed otherwise while also bringing to life the energy and personality of our team.
As your business continues to mature, don’t forget about your brand. Ask yourself, does your brand still authentically represent your company, your vision, and your values? Does it still communicate your unique message to your unique audience? If not, it may be time for a refresh.
Has your brand kept up with your company?
