Category: Design

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Keeping an Eye On Email Design Trends

Keeping an Eye On Email Design Trends

As one of the earliest forms of digital marketing, email has amazingly stood the test of time. And for those of us that work with email on a daily basis, seeing growth in email design trends shows us that email is here to stay. That’s why when opting-in for a brand’s newsletter, I’m looking for...

Mobile Design is About Simplicity

Mobile Design is About Simplicity

Mobile design has replaced the standards of usability for websites. What works for desktop can easily be considered cumbersome for mobile. Mobile design strips away unnecessary ornamentation and has more direct routes that guide users through content. Instead of sitting in a quiet place, we experience the web on small screens in line at the...

3 Web Trends to Watch in 2018

3 Web Trends to Watch in 2018

New year, new trends. Here at Syrup, we’re constantly staying up to date with the latest web trends, keeping up with the industry so we can leverage the freshest of fresh ideas for our clients. 2018 is sure to bring us plenty of big changes, but there are 3 trends that we think could have a...

How to Give Designers Effective Constructive Criticism

How to Give Designers Effective Constructive Criticism

Ew, that’s ugly! Try purple. Working as a designer in a fast-paced agency has its challenges. Not only do we have limited time to be creative, but our job relies on us producing work every day. There are many articles, books, and classes I leverage to stay productive and be the best designer I can...

Our Top 5 Design Inspiration Sites

Our Top 5 Design Inspiration Sites

When it’s time to get started on a new design, it can be tough to start from scratch. We all see cool designs that we love all the time, but it can be tough to find examples and inspiration when they’re needed most. That’s why our team turns to a few specific sites for inspiration...

A Glimpse into Our Process: Sketching for Identities

A Glimpse into Our Process: Sketching for Identities

With a BFA in Graphic Design from UGA, I was taught to start my ideas on paper before I ever began working on the computer. Why? Because if you don’t have a good idea to start with, there’s no sense in making a bad idea look pretty. In my decade and a half of experience,...

Creative South

Creative South

I recently had the privilege to attend the Creative South Conference in Columbus, GA. Some of the best designers from around the globe came to share their stories and give us, attendees, insights into what makes them so successful. I picked up many “tips & tricks” that I can implement into my designs while at...

What’s the Point?

What’s the Point?

At Syrup, we are passionate about creating client connections that grow businesses. Why? Because we believe cultivating relationships leads to growth. Each of us here at this amazing place must consider what we do to cultivate these relationships on behalf of our clients. As a designer, there are very basic rules of design that are...

Practice Makes (Almost) Perfect

Practice Makes (Almost) Perfect

“For the things we have to learn before we can do them, we learn by doing them.” ― Aristotle, The Nicomachean Ethics Let’s say I wake up tomorrow and decide I want to run a marathon. That’s not totally an absurd thought, especially considering we’re in this “new year, new you” season, but it would...

Understanding the Difference in Logo Files

Understanding the Difference in Logo Files

Do you ever wonder about the differences between the files that brand firms give you? When you go to pass your logo onto another company, are you certain which file to send? In this blog I address the different logo file types and which file you should use for what. But in order to properly...