BluePenguin

The challenge

BluePenguin had recently completed a rebrand to modernize their visual identity and look the part of an industry-leading B2B Fintech company. The new design and a desire to elevate sales and marketing created an immediate need for a new website. Their old site contained no CTAs and no conversions paths, losing them potential prospects. It was text heavy and didn’t show the uniques of BluePenguin or their value proposition fast enough.

Services used

Web Design & Development

The solution

We designed a custom WordPress site to address the needs of existing customers as well as enable a modernized and more robust approach to sales and marketing – all while maintaining the design standard of the new brand.

The site performance is night & day compared to the old. In addition to drastic improvement in SEO, accessibility & best practices, the new design also addresses several fundamental sales and marketing issues that the prior site did not. The new design is visually focused v. text heavy. BluePenguin’s credibility, uniqueness and focus on the platform is evident to all users. Their credibility is elevated through numerous client success use cases. The site focuses on conversion pathways and numerous CTAs to direct visitors to their desired outcomes.