From hidden to market leader with bold messaging and identity

The challenge

ElastiFlow is a SaaS company that provides solutions to analyze network performance, availability and security. They first offered their product as a free GitHub repo, but it grew quickly. As they were transitioning from start-up mode to growth mode, they saw the need for a stronger foundation if they wanted to continue their growth. Their outdated website, inconsistent messaging, and lack of creative assets were holding them back. They recognized the need to position themselves as a leader in the market and drive future success with a stronger brand and website.

The solution

We started at the very beginning with ElastiFlow – a brand strategy. We sat down with their leadership team to discover who they are, who their audience is, what makes them unique and more. This gave them the consistent messaging they were looking for. Then we updated their visual identity. They had a logo but needed a full visual system to work with. From there, we created a custom website that was easy for the ElastiFlow team to use and update. The new site had strong messaging focused on their audience with clear calls to action.