Refreshed identity that honors legacy while igniting future growth

The challenge

Repositioning a business is a big deal – no matter what stage of growth you’re in. That is especially true with a family business that has been handed off to the next generation. This brings with it the unique challenge of honoring what’s been built and the legacy with how the business has changed and a new future vision. Handler & Associates had all of these challenges, plus the desire to modernize their marketing.

The solution

The solution for Handler was a complete rebrand and modern approach to marketing. We started by getting their leadership team together to talk through what made the company unique and their vision for the future. Once a strong brand strategy was set, we went to work with visuals. The new mark reflects the brand strategy and stands out among competitors.

Then, it was time for a new home base – the website. The website continues the execution of the brand and marries it with marketing technology. In addition to being completely custom designed and developed to performance-based standards, the site also integrates seamlessly with Handler’s marketing technology stack.