A full brand transformation that drives growth for a next-level staffing firm

The challenge

IDR had grown rapidly (more than quadrupling its team since 2019) through strong sales execution and relationship-driven recruiting. But marketing hadn’t kept pace. Their website was outdated, messaging was unclear, and the existing agency relationship was largely reactive. Despite a differentiated culture, ESOP ownership, and a no-offshoring model, IDR lacked a clear digital presence to support growth, attract the right clients and candidates, or unlock expansion opportunities within its existing customer base.

The solution

We partnered with IDR to modernize its brand and marketing foundation, starting with a new website and refined visual identity that better reflected its culture, credibility, and nationwide IT staffing expertise. As marketing services ramped up, we aligned strategy and execution to support demand generation, employer branding, and cross-sell opportunities across IT and healthcare placements.

More recently, we led a comprehensive brand strategy and messaging refresh to sharpen IDR’s positioning, clarify target audiences, and align the brand with future growth goals. We then updated the website to support SEO and AEO, ensuring IDR shows up clearly in how buyers search, evaluate, and choose staffing partners. The result is a stronger, more scalable marketing platform that supports sales-led growth, attracts talent, and positions IDR to expand beyond enterprise accounts into more profitable middle-market opportunities.