New website drives improved engagement and KPIs

The challenge

Intradiem is a contact center automation solution for multiple industries. Their marketing team was facing website security, editability and design issues. Even after working with a different agency, the site didn’t look or perform as it needed to. Intradiem knew their site was central to their sales and marketing and needed to get better. The site also needed to be compliant and search engine optimized.

The solution

Rather than attempting to improve the old site and realize, at best, incremental improvement, a complete redesign was in order.  The navigation and strategy of the site was reorganized to better serve their audiences.  The new UX focused on Intradiem audiences and solutions with modest refresh and reallocation of the pre-existing content.  The new site UI was a custom design that was developed on WordPress.  Security was improved with updated plugins and development best practices.  Finally, the WordPress CMS was customized so that it was easy for the Intradiem team to use and update as needed.